The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New...

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Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.

Transcript of The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New...

Zuberance  Whitepaper  >  September  2012

The Busiіness Case for Advocacy How Advocate Marketiіng Helps You Cost-Effectiіvely

Acquiіre New Customers

 

THE  BUSINESS  CASE  FOR  ADVOCACY

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Usiіng Busiіness Case Analysiіs

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“Should  we  take  budget  dollars  from  paid  

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

Busiіness Case for Advocacy

 

 

  OKAY!OKAY!BUY THIS!BUY THIS!

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

1. Advocates make money for you by helpiіng

you get new customers.

   

+ =

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

 

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

   

 

           

THE  BUSINESS  CASE  FOR  ADVOCACY

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

2. Advocates save you money by loweriіng

customer acquiіsiіtiіon costs.

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

3. Advocate marketiіng iіs a miіniіmum 10X

more cost-effectiіve than tradiіtiіonal marketiіng.

THE  BUSINESS  CASE  FOR  ADVOCACY

 

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