A  BIT  ABOUT  US    

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The content I.  Social Experience Economy II.  Who Is Stretch? III.  Experiential Case Studies

the  growth  of  the  ‘social  experience  economy’  

Brand  Experience  has  existed  ever  since  people  have  traded  goods  

agrarian  economy  

Winchester  Rifles  USA  fronGer  roadshow    

1800’s:  an  industrial  economy    

Henry  Ford  pioneers  the  ‘test  drive’  

1930’s:  a  service  economy  

Development  of  

1990’s:  an  experience  economy  

creaGve  brand-­‐owned  experinces      

2012:  a  social  experience  economy  

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who  the  h*ll  are  these  stretch  characters?  

Defining  ExperienGal  MarkeGng:  

a  campaign  that  places  the  Brand  Experience  at  the  core  and  amplifies  the  impact  of  that  experience  through  relevant  media  channels  

Amplifica)on      

Experience      

Event  Foo4all  (eyeballs)  Sampling/Demos    

Data  Capture    

On  Site  Sales    

Digital    •  Website  visits  •  Facebook  galleries  •  Youtube  content    •  TwiFer    PR  •   Editorial  •   Interviews  •   Product  placement    ATL  •  Radio  –  audience  •  TV  content    In  Store/On  Trade  •  On  pack  •  POS  •  Ac)va)ons  Outdoor/Projec)on  •   Outdoor  media  •   PR  value    CRM  

ExperienGal          Stretching  Model  

   

the  cool  stuff:  case  studies  

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2011 EHC ACTIVATION SA2011 EHC ACTIVATION SA

EIGHT HOUR® CREAM

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To  view  video  go  to  www.youtube.com/stretchexp  

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“I  hear  and  I  forget.  I  see  and  I  remember.    I  do  and  I  understand.”CONFUCIUS  (wise  Chinese  dude)