Stretch Experiential 2012 Agency Creds
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Transcript of Stretch Experiential 2012 Agency Creds
A BIT ABOUT US
facebook.com/stretchexp
The content I. Social Experience Economy II. Who Is Stretch? III. Experiential Case Studies
the growth of the ‘social experience economy’
Brand Experience has existed ever since people have traded goods
agrarian economy
Winchester Rifles USA fronGer roadshow
1800’s: an industrial economy
Henry Ford pioneers the ‘test drive’
1930’s: a service economy
Development of
1990’s: an experience economy
creaGve brand-‐owned experinces
2012: a social experience economy
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who the h*ll are these stretch characters?
Defining ExperienGal MarkeGng:
a campaign that places the Brand Experience at the core and amplifies the impact of that experience through relevant media channels
Amplifica)on
Experience
Event Foo4all (eyeballs) Sampling/Demos
Data Capture
On Site Sales
Digital • Website visits • Facebook galleries • Youtube content • TwiFer PR • Editorial • Interviews • Product placement ATL • Radio – audience • TV content In Store/On Trade • On pack • POS • Ac)va)ons Outdoor/Projec)on • Outdoor media • PR value CRM
ExperienGal Stretching Model
the cool stuff: case studies
To view video go to www.youtube.com/stretchexp
To view video go to www.youtube.com/stretchexp
2011 EHC ACTIVATION SA2011 EHC ACTIVATION SA
EIGHT HOUR® CREAM
To view video go to www.youtube.com/stretchexp
To view video go to www.youtube.com/stretchexp
To view video go to www.youtube.com/stretchexp
To view video go to www.youtube.com/stretchexp
To view video go to www.youtube.com/stretchexp
thank you! :)
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“I hear and I forget. I see and I remember. I do and I understand.”CONFUCIUS (wise Chinese dude)