SIT  BREAKER  Sit  Less,  Move  More  

 James  Hezekiah  Syarief  Yazid  

Basically,  people  need  physical  ac5vity  to  be  healthy.  If  we  have  a  desk  job,  we  have  to  be  crea9ve  to  find  ways  to  keep  our  body  moving  at  work.    The  stress  and  demand  of  the  job  keep  us  focused  only  on  our  work,  not  on  our  physical  wellness.  It  can  lead  to  40  hours  or  more  poor  health  habit  each  week.  

SITTING  TOO  MUCH  

UNAVOIDABLE.  COMFORTABLE.  

TERRIBLE.  

PROBLEM  

WHAT  MAKES  PEOPLE  FEEL  UNHEALTHY?  

FOOD  LESS  EXERCIZE  RESTLESS  CIGARETTE  STRESS  PARTY  

DO  THEY  KNOW  THAT  SITTING  TOO  MUCH  IS  DANGEROUS?  

YES  

NO  

80  %  

20  %  

KNOW  IT     FORGET  IT  

(based  on  a  survey  that  we  conducted  from  30  office  worker  at  Lowe  Indonesia)  

SITTING  TOO  MUCH  

PEOPLE  ARE  FORGETFUL  

 “They  know  about  it,  But  forget  about  it.”  

“Si=ng  for  more  than  4  hours  per  day  is  associated  with  higher  risk  of  death.  -­‐  Sax  Ins9tute’s  Study  “The  more  people  sit  each  

day,  the  greater  their  risk  for  chronic  health,  like  cancer.  “  -­‐  The  Bri9sh  Journal  of  Sports  Medicine  

“While  si=ng,  each  body  posture  should  be  changed  per  20-­‐40  minute.”  -­‐  Gretchen  Renolds,  New  York  Times  Physic  Edi9on  Columnist  

FACTS  

“An  hour  per  day  is  not  enough  to  off-­‐set  the  negaTve  effect  of  

si=ng  too  much.  Unfortunately,  Exercizing  doesn’t  offset  it.”  

-­‐  The  American  Cancer  Society  

HOW  MUCH  TIME  DO  PEOPLE  SPEND  ON  SITTING  EACH  DAY?  

0  5  10  15  20  25  30  35  

<  2  HOURS  

2-­‐4  HOURS  

4-­‐6  HOURS  

6-­‐8  HOURS  

>  8  HOURS  

89%  

(based  on  a  survey  that  we  conducted  from  30  office  worker  at  Lowe  Indonesia)  

DO  THEY  DO  EXERCISE  EVERYDAY?  

YES  

NO  

90%  

10%  

THEY  SPEND  TOO  MUCH  TIME  ON  SITTING.  

THEY  KNOW  THE  BAD  EFFECT  OF  IT,  BUT  THEY  FORGET  IT.  

THEY  DON’T  DO  EXERCISE  EVERYDAY.    

SOMETHING  SIMPLE  

NOT  COSTLY  PRACTICAL  THROUGH  

SMARTPHONE  

MOBILE  APP!  

STRATEGY  

FACT  CARDS  

MOBILE  APP  

STEP  1:  TRIGGER   STEP  2:  ENGAGEMENT  

FACT  CARDS  

STEP  1:  TRIGGER  

à REMIND  THEM  à EDUCATE  THEM  

These  fact  cards  will  be  placed  on  the  employee’s  chair.  

MOBILE  APP  

STEP  2:  ENGAGEMENT  

MOBILE  APP  

Each  20-­‐40  minute  there  will  be  a  reminder  for  people  to  move  their  body  in  a  fun  way.  

MOBILE  APP  

MOBILE  APP  

MOBILE  APP  

SIT  LESS.  MOVE  MORE  

INCREASE  HEALTH  

INCREASE  PRODUCTIVITY  

INCREASE  HAPPINESS  INDEX  

INCREASE  TOGETHERNESS  

ROI