Move hearts to move hands in pockets
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13-Sep-2014 -
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Business
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Emotions have their shadows. These are the movements or actions resulting from the power of emotions. Use this simple fact to energize your business
Transcript of Move hearts to move hands in pockets
I dedicate this presentation to
Ravi S Iyer
HR and Organization Development Consultant For making so many rewarding comments on my posts
Measurable Assignable Realistic Time-Bound Specific
SMART Goals Require…
The face in the mirror moves only if the lady moves
The shadow of the tree moves only if the tree moves
Howaboutemo+ons?Whataretheirshadows?
Eventhoughwedon’tseeemo+ons;yetweseethemovementsoftheirac+ons
Moveheartstomovehandsinpockets
MoveheartstomovehandsinpocketsWedon’tseeemo+ons,butareabletoseetheirac+ons(handsinpockets)
Theseleadersrealizethatemo+onsarethebridgebetweengoalsandac+ons
Emo+onsarea'Powerhouse'forseveralthingslike,crea+vity,anger,passion,compassion,excitement,joy,thrill,happiness,sadnessetcandinyourcarseatexampleIwouldsaythatsome+mesevenreligioussen+mentsplayaroleindecidingwhetheracustomerchoosesaleatherseatcoverornot
RaviSIyer
Moveheartstomovehandsinpockets
Measurable Actions
Assignable Actions
Realistic Actions
Time-Bound Actions
Specific Actions
SMARTGoalsRequire…SMARTAc+ons
Ads have SMART goals towards targeted customers that must lead to:
SMART ACTIONS
Say you want to advertise bottled water to sports people You assign certain employee to increase sales by 10% over three months
The groups decide to do that by advertising
The group members realizes that they need to trigger emotions
FEAR is a great emotional trigger
Sports people fear dehydration The stronger the fear is, the greater the action is
You are not selling water; you are selling emotions for good health or negative emotions of bad health
Selling Emotions
Some foods like garlic in pizza make you feel thirsty
Young women care for their good shapes. Sell bottled water where they exercise
Link drinking water emotionally to a social cause
Link drinking water emotionally to a social cause
Do you want to enjoy good health alone while children suffer? 10% of profit go for the treatment of children infected with cancer
Add the emotions of guilt to trigger action
Don’t want to share your delight?
Value Addition
"If you find a better water to keep you well, we’ll buy it for you"
Value Addition
There is a growing tendency to get more in less time
IN
Thirsty for a great body
Drink the Walk
Water Your Success
Run and drink fun in the sun
Health running in your body BOTTLED WATER IS
Go from SMART emotions to SMART Actions
Thank you
