Processand creativity

“Don’t Fear Process”

“Fear shitty people making up the process” “Fear process making up for shitty people”

-Stefan SagmeisterDesigner/Artist/Banana Painter

“You can’t do great work if your house is not in order”

-Kim LaamaCreative Director, AKQA

Boulder Digital Works 2011

Clean Process = More Time = Better Creative

Processand culture

Technology• Hardware• Software• Ability/Expertise

People• Creativity• Personality• Attitude

Process• Communication Tools• Work Flow & meetings• Organization

People

Process

TechnologyCulture

• Creativity• Personality• Attitude

• Hardware• Software• Ability/Expertise

• Communication Tools• Work Flow & meetings• Organization

Processis user experience

TARGET: STATUS

A Google Doc IS A Website

You demand a better User Experience from a website.

How Many Clicks DOES It Take?

RWO

BUTLER

BRIEF RWOPRESO STATUS

ONE CLICK

TEAM WEBSITE

RWO

RWO

PRESO

STATUS

Creativity can’t be limited to the creative department.

...digital can’t be either.

Can We Create a Workflow UX?

Can We Put People One-Click away from what they need to do their job?

DEPARTMENTS WITH BAD UX = CREATIVE ENEMIES:

THEY KILL OUR PEOPLE’S TIME (AND SPIRIT)

Thanks