Process creativity

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Process and creativity

description

A look at how agency process effects culture. Changes you can make to make the paperwork for you and your team.

Transcript of Process creativity

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Processand creativity

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“Don’t Fear Process”

“Fear shitty people making up the process” “Fear process making up for shitty people”

-Stefan SagmeisterDesigner/Artist/Banana Painter

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“You can’t do great work if your house is not in order”

-Kim LaamaCreative Director, AKQA

Boulder Digital Works 2011

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Clean Process = More Time = Better Creative

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Processand culture

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Technology• Hardware• Software• Ability/Expertise

People• Creativity• Personality• Attitude

Process• Communication Tools• Work Flow & meetings• Organization

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People

Process

TechnologyCulture

• Creativity• Personality• Attitude

• Hardware• Software• Ability/Expertise

• Communication Tools• Work Flow & meetings• Organization

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Processis user experience

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TARGET: STATUS

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A Google Doc IS A Website

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How Many Clicks DOES It Take?

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RWO

BUTLER

BRIEF RWOPRESO STATUS

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ONE CLICK

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TEAM WEBSITE

RWO

RWO

PRESO

STATUS

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Creativity can’t be limited to the creative department.

...digital can’t be either.

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Can We Create a Workflow UX?

Can We Put People One-Click away from what they need to do their job?

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DEPARTMENTS WITH BAD UX = CREATIVE ENEMIES:

THEY KILL OUR PEOPLE’S TIME (AND SPIRIT)

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Thanks