Principles of Design

What is Design?

Design- arrangement of details which make up a piece of art (2 types)

Structural Design Simple Purpose of object is easily recognized Ex. Pyramids, modern furniture

Decorative Design Ornamentation of a basic structure

Principles Of Design

5 principlesProportion/ ScaleBalanceRhythmEmphasisHarmony/ Unity

Proportion

Is the relationship of objects to one another and to the design as a wholeGolden Rectangle

Sides are in proportion of 2 parts to 3• 2:3; 3:5; 5:8; 8:13; ____:____

Rectangle is bestSquare is least pleasing

Proportion continued…..

Golden SectionDivision of a line is between ½ and 1/3 the distance

from one end

Golden MeanOdd numbers are more pleasing than even

Scale

Overall size of an object compared with other objects

Consider texture, color & pattern

Pictures at eye level

Special scale for particular areasChildren’s room

Scale

What is wrong w/ the ex. on top?

What is different about the bottom ex.

Balance

quality of a room that gives a sense of equilibrium

2 types of balanceSymmetricalAsymmetrical

BalanceSymmetrical (formal balance)

Identical objects arranged identically on each side of an imaginary line

Conveys dignity and quiet Can be monotonous

Balance

AsymmetricalDifferent shapes

arranged differently on each side of imaginary line

Remains interesting for a longer period of time

2 small things balance 1 large

Balance

Rhythm

Helps move the eye from one area to another

creates motion4 types

repetitiongradationtransitionradiation

Rhythm- Repetition

repeat color, pattern, texture, line or form

Rhythm- Gradation

Large to smallDark to lightWhen objects

increase or decrease in size, the eye follows the line created

Rhythm-Opposition

Lines come together at right anglesExample: door jamb, picture frame

Rhythm- Transition

curved lines, flow

Rhythm- Radiation

an object extending outward from a central location

Emphasis

Shows what is important

Focal pointCenter or

interest

Harmony/ Unity

common denominator that pulls everything together

all the principles combined create a unified design/ space

Principles of Design - Project

Supplies needed:Folder with bradsHandouts from Mrs. GScissorsGlueMarkersMagazinesAn eye for design!!!!!!!