Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape...

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The Principles and Elements of Design These are the building blocks of all good floral design

Transcript of Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape...

Page 1: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

The Principles and Elements of Design

These are the building blocks of all good floral design

Page 2: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

ELEMENTS OF DESIGN

The Elements of Design are those you can see and touch

LINE FORM

COLOUR TEXTURE

SPACE

Page 3: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

LINE Lines may be thick,

thin, vertical, horizontal, diagonal, curved, zig zag, long,short or a combination of all.

The purpose of lines is to create:

shape a pattern movement optical illusion space

Page 4: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

FORM Form is a three dimensional

shape, often referred to as area, mass or volume.

Form has height, width and depth.

A shape is two dimensional having only height and width

The four basic forms are: cube sphere cylinder cone

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TEXTURE Texture is the surface

quality of a material as perceived by sight (visual) or by touch (tactile)

We describe texture using terms such as:

smooth,rough,spiky, furry,velvety,silky etc.

Page 6: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

SPACE Space is the area in, around

and between the design: defined by the three dimensional area occupied by the composition.

Positive space is the planned area in a design occupied by flowers, foliage or other objects.

Negative space is the planned areas in a design, devoid of flowers, foliage or other objects, yet essential to a composition.

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COLOUR Colour is an important

element in every design There are 3 primary colours Red – Yellow - Blue There are 3 secondary colours Green- Orange-Purple Warm colours (Advancing) Reds, oranges, yellows,

browns Cool colours (Receding) Blues, greens, purples Neutral colours Black, white and grey

Page 8: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

PRINCIPLES OF DESIGN The concepts used to organise and arrange the structure of design

Diversity/Variety

Repetition Contrast

Proportion Direction

Dominance Balance Rhythm

Unity/Harmony Order

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Diversity/Variety

Variety & Diversity can be found in:

Types of material Colour Texture Line Form

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Repetition Every design will benefit

from repetition of one or more elements in a design

This can be achieved using:

Line Form Colour Texture

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Contrast Contrast is the use of

opposites eg; dark & light, rough & smooth,

large & small, thick & thin etc; It adds interest to a design and can be achieved using

Colour Line Form Size Texture

Page 12: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

Proportion Proportion is achieved by

using the correct relationship in size, quantity and degree of emphasis of all parts of the design and its surroundings. Proportion should be considered in;

Materials to one another The arrangement to the

container The overall design to the

space in which it is placed The person wearing it

Page 13: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

Direction Direction is achieved by

the use of different lines creating movement that guides the eye into and through the design. Lines can radiate out from or into a focal area or direct your eye to a point of interest or a resting place.

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Dominance Dominance is the visual

emphasis of one or more elements in a composition.

It is important that the most dominant element creates a strong focus and greater emphasis in the main area of the design.

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Balance Balance creates equilibrium and

three dimensional stability in a design.

There are 2 types of balance Symmetrical (Formal) which occurs when materials are

arranged equally on both sides of an imaginary axis down the centre of the design

Asymmetrical (Informal) which occurs when both sides of the

arrangement are different and unequal yet both sides of the imaginary axis maintain similar visual weight

There is also; Visual balance- does the

arrangement appear to be balanced Actual balance – is the

arrangement physically stable/ will it stand up

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Rhythm Rhythm is the visual

movement created throughout the design by the use of repetition or gradation in the use of lines, forms, colours and textures

Page 17: Principles and Elements of Design - TAFE NSW · The Principles and Elements of Design ... A shape is two dimensional ... Principles of design have been used

Unity/Harmony Unity & Harmony is

achieved with the use of a combination of compatible materials and components. This cohesive relationship of all parts will create a wholeness and oneness within the design and within its surroundings.

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Order

Order is achieved when

all the Elements and Principles of design have been used correctly