Principles of Infographic Design

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Principle s of Infographic Design Tips on how we graphic like a designer Leo

Transcript of Principles of Infographic Design

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Principles ofInfographic DesignTips on how we graphic like a designer

Leo

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Infogr.am: All The Bells And Whistles “ 短評:範本少,畫特殊圖好用 ”

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InfoActive: Interactive, Live And Mobile-Friendly“ 短評:到現在還沒通過註冊 = 口 = ”

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Piktochart: Drag-And-Drop Templates Galore“ 短評: Icon 多,可存圖 ”

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Easelly“ 短評:不太靈活”

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以拉、 PSggplot2

圖片來源: http://www.excelcharts.com/blog/infographics-data-visualization/

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Distribution

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NBA Stars

Heatmap

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Time Series

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Edward TufteBorn 1942

StatisticianGraphic Designer

Author

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Graphical displays should• Show the data• Make the viewer think about the substance

(not the methods/design/technology)• Avoid distorting the data• Present many numbers in a small space• Make large datasets coherent• Encourage the eye to compare different pieces of

data• Reveal data structure at different levels• Serve a clear purpose description, exploration,

tabulation, and decoration

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Traffic deaths

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Traffic deaths

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Data-Ink Maximization( 請待下回分解 )

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Data-Ink Ratio

Data-Ink ratio = data-inktotal ink used to print graphic

= proportion of graphic’s ink devoted to the non-redundant display of data-information

= 1 – proportion of graphic that can be erased without loss of data information

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Chart Junk

3D = no extrainformation

Latest results fromonly 6 months

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Chart Junkhttp//junkcharts.typepad.com/junk_charts/

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Chart Junk

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Substance?......... NO!ONLY 5 NUMBERS!!Colours…………… YES3D effects……….. YESDisguised

redundancy...YESMirror imagingCurved lines

Tufte (1983, p.118) says, "This may well be theworst graphic ever to find its way into print."

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多變項交叉

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多變項交叉

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Principles

• Apprehension• Clarity• Consistency• Efficiency• Necessity• Truthfulness

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專業商務圖表的特點 專業的外觀 簡潔的類型:「減法法則」 明確的觀點:往往會在標題中直接陳述觀點 完美的細節

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Excel Demo

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Infographic 元素文字 顏色

無彩色好用引導閱讀素材 圖表

美觀、圖示、註解 最大資訊墨水比

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顏色近無彩色版面色系桃紅、深藍

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文字提示閱讀者重點

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素材豬 ??

圖表大數字字型抓出重點( 不一定得用圖表示 )簡單圖型

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Colors make differencesExcel 預設色彩 同一份圖表內一致風格簡單:色系小於 3 種 ( 無彩色不屬於任何色系 )深淺、飽和度差異

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6蘋果 橘子 香蕉 太陽花

類別 1 類別 2 類別 3 類別 40

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6蘋果 橘子 香蕉 太陽花

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素材

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素材

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Excel Demo

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