Social Media

Presented byDaniel Rowles

Who Am I? Econsultancy Trainer and Consultant Trainer/Consultant for IAB and CIM 14 Years experience in digital marketing Both client and agency side

Clients like Vodafone, BBC, MasterCard, Boots, DuPont, Warner Bros, Lego, Tesco, John Lewis

Domestics 1 Hour

• Social Media in Perspective• Risks and Opportunities• Social Media Up Close

•Facebook•Twitter•Blogs

• Social Media Monitoring

Handouts Questions

Show of Hands?

Facebook? Twitter? LinkedIn? Google+? Pinterest?

Digital Marketing in Perspective

8 years of video are uploaded to YouTube every day

Average view time of a YouTube video is 2.5 seconds

The average Facebook user creates 90 pieces of content each month

Users are joining LinkedIn at the rate of 100 per minute

92% of US children have some sort of web presence by the time they are 2 years old

All Stats from http://www.google.co.uk/intl/en/landing/internetstats/

?

?

?

?

?

http://econsultancy.com/blog/5401-the-horror-the-horror-vodafoneuk-s-social-media-balls-up

Growth of Audience

8 Days

No.

of

Fol

low

ers

(Tho

usan

ds)

When problem occurred

Impact of Search

Multi tasking

• Laptop, Netbook, TV, Smartphone, iPad... All at once

What is Social Media? Social media and Web 2.0 have created a lot of buzz….

Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselvesSource - Wikipedia

Social networks , Social bookmarking, User Generated Content, Wiki’s, Blogs,etc

Not a new technology Ability and reason to engage Content is key

Source : http://www.umpf.co.uk 2011

Introducing ZMOT – The Traditional Moments Of Truth

http://www.youtube.com/watch?v=g40rrWBx2ok&feature=related

Social Proof

21,3

35

21,3

35

What’s your objective?

EdgeRank

Great web content examples Repeat and engaged audience is the key

www.bbc.co.ukwww.steve.pavlina.com

Social media up close and personal

Blogging

http://wordpress.comwww.technorati.comwww.blogger.com

Blogs

Major influence on Search Engines Attract very high traffic Bloggers key influencers

Technorati.com Blogsearch.google.com Ask.com : Blogs and Feeds

Wordpress

http://wordpress.com

Highly flexible

Hosted or custom build

Plug-ins

Templates

Wordpress.com

Wordpress.org

To blog or not to blog Transparency is key Content is King Remember personal tone Build personality brand

Social networks

www.myspace.comwww.linkedin.com

Why social networks? Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations

Facebook became most used website worldwide overtaking Google

Business objectives

Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business

Promote other content you create, including webinars, blog articles, or other resources

Pages vs. Groups Groups limit of 5000 “fans” Reflect on you individually – listed as Admin Can’t have Facebook Apps Can send messages rather than updates

Facebook pageshttp://www.facebook.com/advertising/?pages

Vanity URL’s http://www.facebook.com/username/ At least 25 fans (likes)

Act As Your Page

Facebook Advertising

Design your ad

Title related to targeting Don’t’ try and sell!

Set up targeting Be specific Keyword target

Test, test, test

Targeting

Instant Personalisation

Google +

Twitter

www.twitter.com

Twitter

Great for driving traffic Links from Twitter are NoFollow Not building link equity?Social Signals

Podcasting

www.apple.com/uk/iTunes

Viralheat

www.viralheat.com/

Considering Objectives

Thankyou

danielrowles@me.com@danielrowleswww.targetinternet.com