KBB Social Media
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Social Media Presented by Daniel Rowles
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Presentation from KBB exhibition February 2012
Transcript of KBB Social Media
Social Media
Presented byDaniel Rowles
Who Am I? Econsultancy Trainer and Consultant Trainer/Consultant for IAB and CIM 14 Years experience in digital marketing Both client and agency side
Clients like Vodafone, BBC, MasterCard, Boots, DuPont, Warner Bros, Lego, Tesco, John Lewis
Domestics 1 Hour
• Social Media in Perspective• Risks and Opportunities• Social Media Up Close
•Facebook•Twitter•Blogs
• Social Media Monitoring
Handouts Questions
Show of Hands?
Facebook? Twitter? LinkedIn? Google+? Pinterest?
Digital Marketing in Perspective
8 years of video are uploaded to YouTube every day
Average view time of a YouTube video is 2.5 seconds
The average Facebook user creates 90 pieces of content each month
Users are joining LinkedIn at the rate of 100 per minute
92% of US children have some sort of web presence by the time they are 2 years old
All Stats from http://www.google.co.uk/intl/en/landing/internetstats/
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?
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http://econsultancy.com/blog/5401-the-horror-the-horror-vodafoneuk-s-social-media-balls-up
Growth of Audience
8 Days
No.
of
Fol
low
ers
(Tho
usan
ds)
When problem occurred
Impact of Search
Multi tasking
• Laptop, Netbook, TV, Smartphone, iPad... All at once
What is Social Media? Social media and Web 2.0 have created a lot of buzz….
Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselvesSource - Wikipedia
Social networks , Social bookmarking, User Generated Content, Wiki’s, Blogs,etc
Not a new technology Ability and reason to engage Content is key
Source : http://www.umpf.co.uk 2011
Introducing ZMOT – The Traditional Moments Of Truth
http://www.youtube.com/watch?v=g40rrWBx2ok&feature=related
Social Proof
21,3
35
21,3
35
What’s your objective?
EdgeRank
Great web content examples Repeat and engaged audience is the key
www.bbc.co.ukwww.steve.pavlina.com
Social media up close and personal
Blogging
http://wordpress.comwww.technorati.comwww.blogger.com
Blogs
Major influence on Search Engines Attract very high traffic Bloggers key influencers
Technorati.com Blogsearch.google.com Ask.com : Blogs and Feeds
Wordpress
http://wordpress.com
Highly flexible
Hosted or custom build
Plug-ins
Templates
Wordpress.com
Wordpress.org
To blog or not to blog Transparency is key Content is King Remember personal tone Build personality brand
Social networks
www.myspace.comwww.linkedin.com
Why social networks? Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations
Facebook became most used website worldwide overtaking Google
Business objectives
Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars, blog articles, or other resources
Pages vs. Groups Groups limit of 5000 “fans” Reflect on you individually – listed as Admin Can’t have Facebook Apps Can send messages rather than updates
Facebook pageshttp://www.facebook.com/advertising/?pages
Vanity URL’s http://www.facebook.com/username/ At least 25 fans (likes)
Act As Your Page
Facebook Advertising
Design your ad
Title related to targeting Don’t’ try and sell!
Set up targeting Be specific Keyword target
Test, test, test
Targeting
Instant Personalisation
Google +
www.twitter.com
Great for driving traffic Links from Twitter are NoFollow Not building link equity?Social Signals
Podcasting
www.apple.com/uk/iTunes
Viralheat
www.viralheat.com/
Considering Objectives
