Introducing the service model canvasTutorial

What is the service model canvas?

How do I fill it in?

When should I use it?

Group exercise…

Overview

What is the service model canvas?

But I’m a UX designer, not a service designer

UX design ≈ Service design

The service model canvas

Users

Actors

YOU HAVE 60 SECONDS TO IMPRESS ME…

Service proposition

Usage

USAGE• Self-service• Listen to music• Share and recommend service• Create playlists• Download apps• Seek out new music• Daily usage

Channels

Competitors

Key activities

KEY ACTIVITIES• Signing artists• Curating content• Blogging• Promoting Spotify• Updating website and app• Resolving support issues

Key resources

KEY RESOURCES• Website• Mobile app• Content delivery infrastructure • Product development team• Marketing team• Customer support team

Challenges

Costs

COSTS• Music royalty payments• Marketing costs• Infrastructure costs• Product development costs• Support costs

Return on investment

Key performance indicators (KPIs)

KPIs• Number of users• Premium subscriptions• Song plays• Frequency of use• Shares• Customer satisfaction

When should I use it?

Implementation

Discovery

Concept

Design

Group exercise

?

www.uxforthemasses.com/service-model-canvas

THANK YOU :-)

@neilturneruxslideshare.net/neiljamesturner