Internship in Real Image media and technologies

Post on 07-Jul-2015

85 views 1 download

description

Marketing and Advertising process in Qube cinema theaters.

Transcript of Internship in Real Image media and technologies

P NAVNITH KRISHNAN

AGENDA• Organization overview• Verticals• Revolution in cinema industry• Qube Digital Cinema• QCN– Sectors– Package– Sales process– Operation process– Clients

• Theatres list• Stars

ORGANIZATION OVERVIEW• Started in the year 1986– By senthil Kumar, Jayendra, PC Sreeram, Arun veerapan

• Brought AVID movie editing to India in the year 1986.

• Brought DTS technology toy India in the year 1995.

• Initialized QUBE of DIGITAL CINEMA in the year 2005.

• QUBE cinema network is a part QUBE digital cinema for airing ads.

VERTICALS• AVID• DATASAT• QUBE DIGITAL CINEMA• QUBE CINEMA NETWORK• MEDIA ARTIST• JS FILMS• ORAD• MOVIEBUFF

REVOLUTION IN CINEMA INDUSTRY• From age old film reel to digital technology

and as a result– Reduced cost of a print– Reduced logistics issues– Flexibility in screening the movie– Quality of the print sustained– Wide releases

• Life cycle period of a movie varies from one week to max of 4 weeks.

• Quality and the experience of cinema viewing become more superior.

QUBE• Incubated in the year 2005.• Having control of large network of theatre all around the

world• All theatres are networked by central qube server.• Each screen will have dedicated server and a projector.• Movie content are distributed through physical medium. • Ad content are aired through satellite• Scheduling and monitoring of ads being played are controlled

in master server.• Play logs are generated once the campaign is finished.

QCN• SECTORS– FMCG– CORPORATE– MANUFACTURING– TEXTILES– RETAILS– REAL ESTATE– APPARELS– EDUCATION

PACKAGE

•Network One Week Package Rate -300RS /Per Screen.

•Individual Theatre One Week Package -600rs/Per Screen.

•Premium Club Theatres One Week Package -1000 to 2000rs/per screen(depends upon the theatre).

SALES PROCESS

OPERATIONAL PROCESS

CLIENTS

THEATRE LISTINDIA TAMIL NADU

Total no. of Theatres 2477 643

Premium club Theatres 60 40

A+ Theatres 415 145

A Theatres 825 229

B Theatres 806 199

C Theatres 370 30

TAMIL STARS

MALAYALAM

TELUGU

KANNADA

SO FAR SO GOOD!!!