© 2014 by Nomura Research Institute. All rights reserved.

IDMからIRMへ 変わるアイデンティティーの地平

㈱野村総合研究所

崎村夏彦

© 2014 by Nomura Research Institute. All rights reserved.

Enterprise IDM

© 2014 by Nomura Research Institute. All rights reserved.

情報リソースへのアクセス管理

IDM

•

•

etc.

•

4

© 2014 by Nomura Research Institute. All rights reserved.

コンプライアンス・コスト

IdM

7

© 2011 by Nat Sakimura.

より良い生産性

© 2011 by Nat Sakimura.

SSO (Single Sign On)

© 2011 by Nat Sakimura.

Federated Login

© 2011 by Nat Sakimura.

クラウド利用

© 2011 by Nat Sakimura.

生産力の増強

© 2014 by Nomura Research Institute. All rights reserved.

便利なIdM

13

© 2014 by Nomura Research Institute. All rights reserved.

しょうがなくやるIdM

便利なIdM ?

© 2014 by Nomura Research Institute. All rights reserved.

お金がもうかるIdM

© 2014 by Nomura Research Institute. All rights reserved.

IRM Identity Relationship Management

© 2014 by Nomura Research Institute. All rights reserved.

売上増←需要増

© 2014 by Nomura Research Institute. All rights reserved.

そのためには

© 2014 by Nomura Research Institute. All rights reserved.

「個客」をよく知り、働きかける

© 2014 by Nomura Research Institute. All rights reserved.

CRM

© 2014 by Nomura Research Institute. All rights reserved.

ビジネス ロジック

従業員AM

© 2014 by Nomura Research Institute. All rights reserved.

擬似One-to-Oneマーケティング

（セグメントマーケティング）

© 2014 by Nomura Research Institute. All rights reserved.

The Internet

© 2014 by Nomura Research Institute. All rights reserved.

Self-service Channel

© 2014 by Nomura Research Institute. All rights reserved.

ビジネス ロジック

従業員AM

顧客MS

© 2014 by Nomura Research Institute. All rights reserved.

顧客DB

Enterprise IDM

Consumer IDM

顧客AM

従業員AM

© 2014 by Nomura Research Institute. All rights reserved.

証券会社

© 2014 by Nomura Research Institute. All rights reserved. (出所)Charles Schwab

© 2014 by Nomura Research Institute. All rights reserved.

今、やっていない証券会社は…

© 2014 by Nomura Research Institute. All rights reserved.

eコマース

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

firstName

lastName

email

mobile

ou

nickname

title

…

firstName

lastName

email

mobile

ou

nickname

title

…

firstName

lastName

email

mobile

ou

nickname

title

…

firstName

lastName

email

mobile

ou

nickname

title

…

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

2013年の成長率＝17.4% 総額 11.2兆円

(出所)http://thebridge.jp/2014/09/meti-ecommers-data-pickupnews

© 2014 by Nomura Research Institute. All rights reserved.

EC化率*1＝３．７％

*1 全ての商取引金額（商取引市場規模）に対する、eコマース市場規模の割合

(出所)http://thebridge.jp/2014/09/meti-ecommers-data-pickupnews

© 2014 by Nomura Research Institute. All rights reserved.

まだまだ行ける！

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

それだけでなく…

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

deviceID

firmware deviceID

firmware

deviceID

firmware

deviceID

firmware

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

25,000,000,000?

© 2014 by Nomura Research Institute. All rights reserved.

50,000,000,000?

© 2014 by Nomura Research Institute. All rights reserved.

よりスムースなエクスペリエンス

© 2014 by Nomura Research Institute. All rights reserved.

ブランド・ロイヤリティ

© 2014 by Nomura Research Institute. All rights reserved.

モノではなく、エクスペリエンスを売る

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

いつでも どこでも

すきなものを使って

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

モノ同士が自動で連携して

© 2014 by Nomura Research Institute. All rights reserved.

顧客DB

© 2014 by Nomura Research Institute. All rights reserved.

人を中心につながっていく

© 2014 by Nomura Research Institute. All rights reserved.

これらリレーションを管理して

エクスペリエンスを向上する

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

もう始まっている

© 2014 by Nomura Research Institute. All rights reserved. （出所） spg.com/keyless

© 2014 by Nomura Research Institute. All rights reserved.

予約 チェックイン 入室

（出所） spg.com/keyless

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

Jibo

Amazon Echo

© 2014 by Nomura Research Institute. All rights reserved.

ほしいものリストに入れておきました

© 2014 by Nomura Research Institute. All rights reserved.

モノではなく、エクスペリエンスを売る

© 2014 by Nomura Research Institute. All rights reserved.

異次元の要求

© 2014 by Nomura Research Institute. All rights reserved.

従業員ID数 << 顧客ID数

© 2014 by Nomura Research Institute. All rights reserved.

顧客ID数 <<<<< リレーション数

© 2014 by Nomura Research Institute. All rights reserved.

要求されるスケーラビリティが違う

作り方も全く違う

© 2014 by Nomura Research Institute. All rights reserved.

関係性（Directed Graph)が必要

RDBは不向き Directory Systemが良いのだけど…

© 2014 by Nomura Research Institute. All rights reserved.

要求される更新頻度が違う

通常のDirectory Systemは Read Optimized

© 2014 by Nomura Research Institute. All rights reserved.

使用される機器・ネットワークが違う

小さなデータ

© 2014 by Nomura Research Institute. All rights reserved.

v.s.

Enterprise IDM

IRM

© 2014 by Nomura Research Institute. All rights reserved.

HOW?

© 2014 by Nomura Research Institute. All rights reserved.

WHO?

© 2014 by Nomura Research Institute. All rights reserved.

IDMからIRMへ 変わるアイデンティティーの地平

㈱野村総合研究所

崎村夏彦