IDMからIRMへ 変わるアイデンティティーの地平 - …...2014/11/21 · © 2014 by...
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© 2014 by Nomura Research Institute. All rights reserved. IDMからIRMへ 変わるアイデンティティーの地平 ㈱野村総合研究所 崎村夏彦
Transcript of IDMからIRMへ 変わるアイデンティティーの地平 - …...2014/11/21 · © 2014 by...
© 2014 by Nomura Research Institute. All rights reserved.
IDMからIRMへ 変わるアイデンティティーの地平
㈱野村総合研究所
崎村夏彦
© 2014 by Nomura Research Institute. All rights reserved.
Enterprise IDM
© 2014 by Nomura Research Institute. All rights reserved.
情報リソースへのアクセス管理
IDM
•
•
etc.
•
4
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コンプライアンス・コスト
IdM
7
© 2011 by Nat Sakimura.
より良い生産性
© 2011 by Nat Sakimura.
SSO (Single Sign On)
© 2011 by Nat Sakimura.
Federated Login
© 2011 by Nat Sakimura.
クラウド利用
© 2011 by Nat Sakimura.
生産力の増強
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便利なIdM
13
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しょうがなくやるIdM
便利なIdM ?
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お金がもうかるIdM
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IRM Identity Relationship Management
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売上増←需要増
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そのためには
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「個客」をよく知り、働きかける
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CRM
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ビジネス ロジック
従業員AM
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擬似One-to-Oneマーケティング
（セグメントマーケティング）
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The Internet
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Self-service Channel
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ビジネス ロジック
従業員AM
顧客MS
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顧客DB
Enterprise IDM
Consumer IDM
顧客AM
従業員AM
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証券会社
© 2014 by Nomura Research Institute. All rights reserved. (出所)Charles Schwab
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今、やっていない証券会社は…
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eコマース
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© 2014 by Nomura Research Institute. All rights reserved.
firstName
lastName
mobile
ou
nickname
title
…
firstName
lastName
mobile
ou
nickname
title
…
firstName
lastName
mobile
ou
nickname
title
…
firstName
lastName
mobile
ou
nickname
title
…
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
2013年の成長率＝17.4% 総額 11.2兆円
(出所)http://thebridge.jp/2014/09/meti-ecommers-data-pickupnews
© 2014 by Nomura Research Institute. All rights reserved.
EC化率*1＝３．７％
*1 全ての商取引金額（商取引市場規模）に対する、eコマース市場規模の割合
(出所)http://thebridge.jp/2014/09/meti-ecommers-data-pickupnews
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まだまだ行ける！
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© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
それだけでなく…
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© 2014 by Nomura Research Institute. All rights reserved.
deviceID
firmware deviceID
firmware
deviceID
firmware
deviceID
firmware
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
© 2014 by Nomura Research Institute. All rights reserved.
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25,000,000,000?
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50,000,000,000?
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よりスムースなエクスペリエンス
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ブランド・ロイヤリティ
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モノではなく、エクスペリエンスを売る
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© 2014 by Nomura Research Institute. All rights reserved.
いつでも どこでも
すきなものを使って
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© 2014 by Nomura Research Institute. All rights reserved.
モノ同士が自動で連携して
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顧客DB
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人を中心につながっていく
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これらリレーションを管理して
エクスペリエンスを向上する
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© 2014 by Nomura Research Institute. All rights reserved.
もう始まっている
© 2014 by Nomura Research Institute. All rights reserved. （出所） spg.com/keyless
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予約 チェックイン 入室
（出所） spg.com/keyless
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© 2014 by Nomura Research Institute. All rights reserved.
Jibo
Amazon Echo
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ほしいものリストに入れておきました
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モノではなく、エクスペリエンスを売る
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異次元の要求
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従業員ID数 << 顧客ID数
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顧客ID数 <<<<< リレーション数
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要求されるスケーラビリティが違う
作り方も全く違う
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関係性（Directed Graph)が必要
RDBは不向き Directory Systemが良いのだけど…
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要求される更新頻度が違う
通常のDirectory Systemは Read Optimized
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使用される機器・ネットワークが違う
小さなデータ
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v.s.
Enterprise IDM
IRM
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HOW?
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WHO?
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IDMからIRMへ 変わるアイデンティティーの地平
㈱野村総合研究所
崎村夏彦
