Post on 07-Jan-2017
Confidential business information by CJS Interactive., All Rights Reserved.
VR/AR全球趨勢 與商機剖析
by CJS Interactive
Faust / 2016/10
Confidential business information by CJS Interactive., All Rights Reserved.
個人簡介 Profile:
17年數位娛樂產業資歷,數位遊戲開發 運營 發行, VR/AR項目開發投資、IP授權、產業分析
學經歷 Experience:
東京藝術大學 媒體藝術研究所 先端藝術專修
米多利傳播娛樂 總經理
索尼影視娛樂 視覺特效助理導演
雷爵網絡科技 海外商務總監
資策會數位教育研究所 正規畫師/數位內容學院計畫 國際合作經理
AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理
摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監
台灣AVR協會 (TAVAR) 共同發起人
富盈資本 聯合創始人
擅長領域 Categories :
Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology
Film production | VFX | 3d Animation | VR Content distribution
周 佳君
Faust Chou
Confidential business information by CJS Interactive., All Rights Reserved. 3
人類的傳播方式,從文字、圖片一路演進到現在發達的影像傳播 下一步,我們必須將眼光轉往虛擬實境。
- Facebook創辦人 馬克.佐克伯
Confidential business information by CJS Interactive., All Rights Reserved.
VR (Virtual Reality)
Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates
an environment that simulates a physical presence in places in the real world or an imagined world, allowing the
user to interact in that world.
The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be
created using purely real-world content, purely synthetic content or a hybrid of both.
Definitions
Confidential business information by CJS Interactive., All Rights Reserved.
360 VR VIDEO
lso known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions
Confidential business information by CJS Interactive., All Rights Reserved.
3D VR VIDEO for Cardboard
Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions
Confidential business information by CJS Interactive., All Rights Reserved.
we can transport our clients to real or imagined places instantly. Take them on a virtual walk around an apartment or hotel suite that may not even be built yet, do a tour round your factory or office place.
With VR
Confidential business information by CJS Interactive., All Rights Reserved.
With high media and public interest in VR early adopters can benefit from favorable media exposure.
Four Elements in VR
Immersive
Impactful
Novel
Memorable
Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change.
Human brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
Confidential business information by CJS Interactive., All Rights Reserved.
Four types of experience
親臨體驗 Personal Presence
全景沉浸 Immersive Experience
走入幻境
Virtual World Exploration
虛實整合
From Virtual to Reality
Confidential business information by CJS Interactive., All Rights Reserved.
AR (Augmented Reality).
Definitions
Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are
augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not
anchored to or part of it. The real-world content and the CG content are not able to respond to each other.
Confidential business information by CJS Interactive., All Rights Reserved.
we can take the physical world and combine it with the
digital world giving brands the ability to engage with their
consumers before, during and after making a purchase of
their product.
With AR
Confidential business information by CJS Interactive., All Rights Reserved. 12
Outdoor AR - Applications
Tourism、Architecture、Gaming、Engineering...,etc.
Confidential business information by CJS Interactive., All Rights Reserved.
MR (Mixed Reality)
sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and
visualisations where physical and digital objects co-exist and interact in real time.
Definitions
Confidential business information by CJS Interactive., All Rights Reserved.
CR (Cinematic Reality)
Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a
more exciting movie. To learn more, ENHANCE this article by 150%.
Definitions
Confidential business information by CJS Interactive., All Rights Reserved.
混合實境 MR
現實環境 RR 擴增實境 AR 虛擬實境 VR
影像實境 CR
現實 虛擬
Confidential business information by CJS Interactive., All Rights Reserved.
Devices
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Refresh Rate: 60 Hz
Field of View: 96 degrees
Sensors: Accelerometer, gyrometer,
geomagnetic, proximity
Focal Adjustment: Focus adjustment
wheel
Connections: Micro USB connection to
Galaxy Note 5, S6, S6 Edge, S6 Edge+,
S7, S7 Edge
Audio: Built-in audio, built-in mic
Input: Touchpad, back button, volume
key
Platform: Samsung Phones (i.e. Galaxy
Note 5, S6, S6 Edge, S6 Edge+)
100 + 800
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Devices – HTC VIVE
Resolution: 1920cRGBx1080
Refresh Rate: 120 Hz, 90 Hz
Field of View: Approx. 100 degrees
Sensors: Accelerometer, gyroscope,
PlayStation Eye tracking system
Connections: HDMI + USB
Audio: 3D audio
Input: PlayStation Move, DualShock 4 controller
Platform: PlayStation 4
800 + 3000
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Devices – OCULUS RIFT
Resolution: 2160 x 1200
Refresh Rate: 90 Hz / eye display
Field of View: Approx. 110 degrees
Sensors: Accelerometer, gyroscope,
magnetometer, external
Constellation tracking sensor array
Connections: HDMI 1.3 output,
three USB 3.0 ports,USB 2.0 port
Audio: Built-in headphones , mic, 3D audio
Input: Oculus Touch,
Xbox One controller (included)
Platform: Oculus Home
400 + 3000
Confidential business information by CJS Interactive., All Rights Reserved.
Devices – PSVR
Display Method: OLED.
Panel Size: 5.7 inches.
Panel Resolution: 1920×RGB×1080.
Refresh Rate: 120Hz, 90Hz.
Field of View: Approximately 100
degrees.
Sensors: Six-axis motion sensing
system (three-axis gyroscope, three-axis
accelerometer).
Connection Interface: VR headset: HDMI,
AUX, Stereo Headphone Jack.
400 + 400
Confidential business information by CJS Interactive., All Rights Reserved.
Devices – Microsoft Hololens
? + 3000
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
外接互動設備 穿戴式觸覺
反饋裝置
Accessories
Confidential business information by CJS Interactive., All Rights Reserved.
Accessories
Confidential business information by CJS Interactive., All Rights Reserved.
Market size
33
產業規模
Confidential business information by CJS Interactive., All Rights Reserved.
Superdata:2020 年 400 億美金
市場規模預估-總體
Digi-Capital:2020 年 1,200 億美金
資料來源:Digi-Capital、Superdata,2016
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Hardware
Videogames
Healthcare
Engineering
Live Events
Video Entertainme
nt
Real Estate
Digi-Capital:2020 年市場分布
高盛:2025 年市場分布
資料來源:Digi-Capital,2016
市場規模預估-分類
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved. 38
Western VR leading Player
Confidential business information by CJS Interactive., All Rights Reserved.
Hardware & Distribution Software, Platforms &
Delivery Services
Global VR industrial chain Content
Confidential business information by CJS Interactive., All Rights Reserved. 40
China VR industrial chain
Confidential business information by CJS Interactive., All Rights Reserved.
Hardware & Distribution Software, Platforms &
Delivery Services
Taiwan VR industrial chain Content
Confidential business information by CJS Interactive., All Rights Reserved.
VR/AR應用領域
Applications Field
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Game
44
Confidential business information by CJS Interactive., All Rights Reserved.
2015年 熱門VR遊戲類型
解謎
Keep Talking and Nobody Explodes (Oculus DK2)
環境探索
The Deep (PSVR)
動作/冒險
Elite: Dangerous (HTC Vive)
45
Confidential business information by CJS Interactive., All Rights Reserved.
Entertainment
46
Confidential business information by CJS Interactive., All Rights Reserved.
VR動畫/電影 VR(360度)演唱會 VR(360度)直播 (運動、競賽、選舉辯論)
• Baobab Studios
2015年12月獲得 600萬A輪投資
國內: •跨視代 Lamigo 總冠軍賽 歐美 •Next VR+ Fox Sports •Next VR +CNN
2015年11月獲得 3000萬A輪投資
• Next VR+ 酷玩樂團
47
主流VR影音娛樂類型
Confidential business information by CJS Interactive., All Rights Reserved.
HealthCare
Confidential business information by CJS Interactive., All Rights Reserved.
VR手術模擬 / 即時同步 AR診斷 / 外科訓練
Confidential business information by CJS Interactive., All Rights Reserved. 50
Engineering
Confidential business information by CJS Interactive., All Rights Reserved.
51
汽車設計模擬 工廠生產線設計模擬
Confidential business information by CJS Interactive., All Rights Reserved.
Travel
Confidential business information by CJS Interactive., All Rights Reserved.
360 Tour VR 旅遊體驗 VR 旅遊 互動 社交
旅遊未來發展
Confidential business information by CJS Interactive., All Rights Reserved. 54
Retail
Confidential business information by CJS Interactive., All Rights Reserved.
Sixense vRetail ShelfZone
VR+語音識別+AI+社交推薦 VR+影音互動
Confidential business information by CJS Interactive., All Rights Reserved.
Real Estate
56
Confidential business information by CJS Interactive., All Rights Reserved.
主流VR/AR房產應用
57
Confidential business information by CJS Interactive., All Rights Reserved.
工程模擬 /訓練 / BIM 工程視覺化
58
Confidential business information by CJS Interactive., All Rights Reserved.
Military
Confidential business information by CJS Interactive., All Rights Reserved.
「沉浸式互動射擊模擬系統」
中山科學研究院航空研究所
Dismounted Soldier Training System
Intelligent Decisions
60
Confidential business information by CJS Interactive., All Rights Reserved.
Education
Confidential business information by CJS Interactive., All Rights Reserved.
360度旅遊教學
Google Expeditions (Google Cardboard)
主流VR教育運用
虛擬科學實驗室
zSpace (AR 眼鏡+可追蹤頭部移動軌
跡的電腦螢幕)
VR訓練課程
Speech Center (Gear VR)
62
Confidential business information by CJS Interactive., All Rights Reserved.
Automobile
63
Confidential business information by CJS Interactive., All Rights Reserved.
沉浸式車輛研發測試 VR試乘/試駕
Confidential business information by CJS Interactive., All Rights Reserved.
Government
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
SOCAIL
Confidential business information by CJS Interactive., All Rights Reserved.
Confidential business information by CJS Interactive., All Rights Reserved.
VR is going to be the most social platform. Pretty soon we’re
going to live in a world where everyone has the power to share and
experience whole scenes as if you’re just there, right there in person.
”
“
Confidential business information by CJS Interactive., All Rights Reserved.
Cultural
Confidential business information by CJS Interactive., All Rights Reserved.
MUSEUM
Confidential business information by CJS Interactive., All Rights Reserved.
PUBLIC ARTWORK
Confidential business information by CJS Interactive., All Rights Reserved.
PERFORMANCE
Confidential business information by CJS Interactive., All Rights Reserved.
ART CREATION
Confidential business information by CJS Interactive., All Rights Reserved.
THEMEPARK
Confidential business information by CJS Interactive., All Rights Reserved.
DOCUMENTORY
Confidential business information by CJS Interactive., All Rights Reserved.
HISTORY
Confidential business information by CJS Interactive., All Rights Reserved.
EVENT
Confidential business information by CJS Interactive., All Rights Reserved.
British Army VR Recruitment Experience
Confidential business information by CJS Interactive., All Rights Reserved. 82
Teleporter/ Marriott Hotel
Confidential business information by CJS Interactive., All Rights Reserved. 83
XC90 Test Drive/ Volvo
Confidential business information by CJS Interactive., All Rights Reserved. 84
"Ascend the Wall" experience/ HBO
Confidential business information by CJS Interactive., All Rights Reserved. 85
Sensorium/ Boursin
Confidential business information by CJS Interactive., All Rights Reserved. 86
Trail Scape: Virtual Hike / Merrell
Confidential business information by CJS Interactive., All Rights Reserved. 87
#Sudden Exploration / North Face (Korea)
Confidential business information by CJS Interactive., All Rights Reserved. 88
Old Irish - Virtual Journey to Ireland
Confidential business information by CJS Interactive., All Rights Reserved.
Q&A
Confidential business information by CJS Interactive., All Rights Reserved.
British television anthology series created by Charlie Brooker that features speculative fiction with dark and
sometimes satirical themes that examine modern society, particularly with regard to the unanticipated
consequences of new technologies.
Confidential business information by CJS Interactive., All Rights Reserved.
Thank you
Faust Chou /CEO CJS Interactive
Mobile: +886-988-367-555
TEL: +886-2-23122760
E-mail:faustcare@mo1.com.tw
QQ: 2068996851 Skype: faust_chou