Global trends and market of AR and VR

Confidential business information by CJS Interactive., All Rights Reserved.

VR/AR全球趨勢與商機剖析

by CJS Interactive

Faust / 2016/10


個人簡介 Profile:

17年數位娛樂產業資歷，數位遊戲開發運營發行， VR/AR項目開發投資、IP授權、產業分析

學經歷 Experience:

東京藝術大學媒體藝術研究所先端藝術專修

米多利傳播娛樂總經理

索尼影視娛樂視覺特效助理導演

雷爵網絡科技海外商務總監

資策會數位教育研究所正規畫師／數位內容學院計畫國際合作經理

AUTODESK 歐特克傳媒娛樂產業解決方案亞太區經理

摩伊移動娛樂科技總經理 / 樂動卓越科技海外商務總監

台灣AVR協會 (TAVAR) 共同發起人

富盈資本聯合創始人

擅長領域 Categories :

Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology

Film production | VFX | 3d Animation | VR Content distribution

周佳君

Faust Chou

Confidential business information by CJS Interactive., All Rights Reserved. 3

人類的傳播方式，從文字、圖片一路演進到現在發達的影像傳播下一步，我們必須將眼光轉往虛擬實境。

- Facebook創辦人馬克．佐克伯


VR (Virtual Reality)

Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates

an environment that simulates a physical presence in places in the real world or an imagined world, allowing the

user to interact in that world.

The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be

created using purely real-world content, purely synthetic content or a hybrid of both.

Definitions


360 VR VIDEO

lso known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same

time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing

direction like a panorama, a form of virtual reality.

Definitions


3D VR VIDEO for Cardboard

Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same

time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing

direction like a panorama, a form of virtual reality.

Definitions


we can transport our clients to real or imagined places instantly. Take them on a virtual walk around an apartment or hotel suite that may not even be built yet, do a tour round your factory or office place.

With VR


With high media and public interest in VR early adopters can benefit from favorable media exposure.

Four Elements in VR

Immersive

Impactful

Novel

Memorable

Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.

The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change.

Human brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.


Four types of experience

親臨體驗 Personal Presence

全景沉浸 Immersive Experience

走入幻境

Virtual World Exploration

虛實整合

From Virtual to Reality


AR (Augmented Reality).

Definitions

Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are

augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not

anchored to or part of it. The real-world content and the CG content are not able to respond to each other.


we can take the physical world and combine it with the

digital world giving brands the ability to engage with their

consumers before, during and after making a purchase of

their product.

With AR


Outdoor AR - Applications

Tourism、Architecture、Gaming、Engineering...,etc.

https://www.youtube.com/watch?v=EOWTV_YwD04


MR (Mixed Reality)

sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and

visualisations where physical and digital objects co-exist and interact in real time.

Definitions


CR (Cinematic Reality)

Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a

more exciting movie. To learn more, ENHANCE this article by 150%.

Definitions


混合實境 MR

現實環境 RR 擴增實境 AR 虛擬實境 VR

影像實境 CR

現實虛擬


Devices


Refresh Rate: 60 Hz

Field of View: 96 degrees

Sensors: Accelerometer, gyrometer,

geomagnetic, proximity

Focal Adjustment: Focus adjustment

wheel

Connections: Micro USB connection to

Galaxy Note 5, S6, S6 Edge, S6 Edge+,

S7, S7 Edge

Audio: Built-in audio, built-in mic

Input: Touchpad, back button, volume

key

Platform: Samsung Phones (i.e. Galaxy

Note 5, S6, S6 Edge, S6 Edge+)

100 + 800


Devices – HTC VIVE

Resolution: 1920cRGBx1080

Refresh Rate: 120 Hz, 90 Hz

Field of View: Approx. 100 degrees

Sensors: Accelerometer, gyroscope,

PlayStation Eye tracking system

Connections: HDMI + USB

Audio: 3D audio

Input: PlayStation Move, DualShock 4 controller

Platform: PlayStation 4

800 + 3000


Devices – OCULUS RIFT

Resolution: 2160 x 1200

Refresh Rate: 90 Hz / eye display

Field of View: Approx. 110 degrees

Sensors: Accelerometer, gyroscope,

magnetometer, external

Constellation tracking sensor array

Connections: HDMI 1.3 output,

three USB 3.0 ports,USB 2.0 port

Audio: Built-in headphones , mic, 3D audio

Input: Oculus Touch,

Xbox One controller (included)

Platform: Oculus Home

400 + 3000


Devices – PSVR

Display Method: OLED.

Panel Size: 5.7 inches.

Panel Resolution: 1920×RGB×1080.

Refresh Rate: 120Hz, 90Hz.

Field of View: Approximately 100

degrees.

Sensors: Six-axis motion sensing

system (three-axis gyroscope, three-axis

accelerometer).

Connection Interface: VR headset: HDMI,

AUX, Stereo Headphone Jack.

400 + 400


Devices – Microsoft Hololens

? + 3000


外接互動設備穿戴式觸覺

反饋裝置

Accessories


Accessories


Market size

33

產業規模


Superdata：2020 年 400 億美金

市場規模預估－總體

Digi-Capital：2020 年 1,200 億美金

資料來源：Digi-Capital、Superdata，2016


Hardware

Videogames

Healthcare

Engineering

Live Events

Video Entertainme

nt

Real Estate

Digi-Capital：2020 年市場分布

高盛：2025 年市場分布

資料來源：Digi-Capital，2016

市場規模預估－分類


Western VR leading Player


Hardware & Distribution Software, Platforms &

Delivery Services

Global VR industrial chain Content


China VR industrial chain


Hardware & Distribution Software, Platforms &

Delivery Services

Taiwan VR industrial chain Content


VR/AR應用領域

Applications Field


Game

44


2015年熱門VR遊戲類型

解謎

Keep Talking and Nobody Explodes (Oculus DK2)

環境探索

The Deep (PSVR)

動作/冒險

Elite: Dangerous (HTC Vive)

45

https://www.youtube.com/watch?v=C_dNn7aQbmQ

https://www.youtube.com/watch?v=_WzpLtCw9r0


Entertainment

46

https://www.youtube.com/watch?v=U3Y9BGVd1Og


VR動畫/電影 VR(360度)演唱會 VR(360度)直播 (運動、競賽、選舉辯論)

• Baobab Studios

2015年12月獲得 600萬A輪投資

國內: •跨視代 Lamigo 總冠軍賽歐美 •Next VR+ Fox Sports •Next VR +CNN

2015年11月獲得 3000萬A輪投資

• Next VR+ 酷玩樂團

47

主流VR影音娛樂類型

https://www.youtube.com/watch?v=hdo6jqFDMQw

https://www.youtube.com/watch?v=gPUDZPWhiiE

https://www.youtube.com/watch?v=raKh0OIERew

https://www.youtube.com/watch?v=yaLwFvB771Y


HealthCare


VR手術模擬 / 即時同步 AR診斷 / 外科訓練


Engineering


51

汽車設計模擬工廠生產線設計模擬


Travel


360 Tour VR 旅遊體驗 VR 旅遊互動社交

旅遊未來發展


Retail


Sixense vRetail ShelfZone

VR+語音識別+AI+社交推薦 VR+影音互動

https://www.youtube.com/watch?v=E6lVnGtlqtU

https://www.youtube.com/watch?v=-2UT2KcnJiE


Real Estate

56


主流VR/AR房產應用

57

https://www.youtube.com/watch?v=EdzWrTItRC4

https://www.youtube.com/watch?v=x3E6i3GiL5U


工程模擬 /訓練 / BIM 工程視覺化

58


Military


「沉浸式互動射擊模擬系統」

中山科學研究院航空研究所

Dismounted Soldier Training System

Intelligent Decisions

60

https://www.youtube.com/watch?v=fT-rFLlvdD4


Education


360度旅遊教學

Google Expeditions (Google Cardboard)

主流VR教育運用

虛擬科學實驗室

zSpace (AR 眼鏡+可追蹤頭部移動軌

跡的電腦螢幕)

VR訓練課程

Speech Center (Gear VR)

62

https://www.youtube.com/watch?v=3MQ9yG_QfDA

https://www.youtube.com/watch?v=JSreW6ZK9A0

https://www.youtube.com/watch?v=rXl2yaGg0SI


Automobile

63


沉浸式車輛研發測試 VR試乘/試駕

https://www.youtube.com/watch?v=swxA-ihn948

https://www.youtube.com/watch?v=hv8k3HZEsso


Government


SOCAIL


VR is going to be the most social platform. Pretty soon we’re

going to live in a world where everyone has the power to share and

experience whole scenes as if you’re just there, right there in person.

”

“


Cultural


MUSEUM


PUBLIC ARTWORK


PERFORMANCE


ART CREATION


THEMEPARK


DOCUMENTORY


HISTORY


EVENT


British Army VR Recruitment Experience

RESOURCE VIDEO/Army Urban Ops - Army 360° - Army Jobs.mp4


Teleporter/ Marriott Hotel

RESOURCE VIDEO/Marriott Hotels' Virtual Travel Experience (Behind the Scenes).mp4


XC90 Test Drive/ Volvo

RESOURCE VIDEO/


"Ascend the Wall" experience/ HBO

RESOURCE VIDEO/The Oculus Rift Game of Thrones- experience.mp4


Sensorium/ Boursin

RESOURCE VIDEO/Boursin® Sensorium 360 Virtual Reality Experience


Trail Scape: Virtual Hike / Merrell

RESOURCE VIDEO/Merrell virtual hike.mp4


#Sudden Exploration / North Face (Korea)

RESOURCE VIDEO/The North Face


Old Irish - Virtual Journey to Ireland

RESOURCE VIDEO/Old Irish - Virtual Journy to Irland.mp4


Q&A


British television anthology series created by Charlie Brooker that features speculative fiction with dark and

sometimes satirical themes that examine modern society, particularly with regard to the unanticipated

consequences of new technologies.


Thank you

Faust Chou /CEO CJS Interactive

Mobile: +886-988-367-555

TEL: +886-2-23122760

E-mail：[email protected]

QQ: 2068996851 Skype: faust_chou

mailto:[email protected]

Global trends and market of AR and VR

Technology

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