BRANDS

AGENDA Warm-up Round 1 Round 2 Round 3 Round 4 Final Round

WARM-UP

RULES• 10 logos of Microsoft Corp• Each brand will show within 3 seconds• Guess the name of the brands as much as possible• The group which has the most correct answers will

start the round 1 first

WARM-UP

WINDOWS

OFFICE

MICROSOFT

XBOX

SURFACE

ZUNE

SKYPE

VISUAL STUDIO

BING

ONENOTE

ROUND 1

• Each team will choose 5 people.

• The presenter will give 1 peice of PAPER for the first player. This paper will have EXAMPLE containing NEW WORDS which are WRITTEN on the slide.

• The First one will remember example and transfer for the next player ,to the Last

• The LAST player will write up example on the board, then RUNS BACK TO THE FIRST LOCATION to continue the SECOND tramisstion

Rules

Words Pronunciation ExampleENDORSEMENT /ɪnˈdɔːs.mənt/ Artists and athletes can earn a lot of from brands

and product endorsements.BEACON /ˈbiː.kən/ A brand is a kind of beacon in the darkness

BRAINSTORM /ˈbreɪn.stɔːm/ Remember all ideas are welcomed - so start brainstorming!

LIFECYCLE /laɪfˈsaɪ.kl̩/By controlling price of the product,the company can maximize salesat every step of the product's lifecycle

NEWNESS /ˈnu·nəs/ To make your brand different, you have to look for newness.

ROUND 1

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED

THANK TO PRODUCT ENDORSEMENT?

Words Pronunciation ExampleCONTINENT /ˈkɒntɪnənt/ The company has production plants in every

continent except Australia

SHRINKING /ˈʃrɪŋkɪŋ/ As Heineken’s customers get poorer, Heineken find its market shrinking

ESTABLISHED /ɪˈstæb.lɪʃt/ An established product is one that well-known

TAKE-UP /ˈteɪk.ʌp/ We are calling for government action to improve the take-up of state benefits

MOMENTUM /məˈmen.təm/ We continue to build momentum in our quest to grow our businesses

ROUND 1

ROUND 2--- LISTENING

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LYRICSWe can share a love ………..….

Oh my ………..…… tell me when

To a joy ……………….. compare

Say its me that you ……..……..

Oh …………….… tell me when

divine

lover

beyondadore

darling

LYRICSTelling me just what a ……….. I've been

Looking for a …………… new start

Along with her she took my ………………

I wish that it would go and let me cry in ……..

fool

heartvain

brand

What’s the difference between

a brand and a logo? Your logo is a graphical representation of your brand. It’s

the main visual ambassador of your brand, and the entire basis of your visual brand image, or your corporate identity.

A brand is really nothing more than a thought. The thing of customer, industries, employees, partners, vendors, contractors.

What’s the difference between deliberate branding, and

branding by default?When you allow your brand to be determined by other

people’s opinions, that’s branding by default.

But when you project your future image so others can see it, and feel it, and believe in it - that’s deliberate branding

ROUND 2--- LISTENING

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ROUND 3---READING---

A wine to your taste?There are very often strong opinions expressed about what makes a good wine. At a simple level, a good wine is one that you enjoy drinking. But why do you prefer one wine to another? Read what a professional wine taster says on the subject.What do wine tasters look for in a glass of wine? Balance is probably the easiest answer. But balance of what with what? That is the tricky thing.First of all, to judge a wine there are three basic senses that have to be employed: the sense of sight, the sense of smell, and the sense of taste. Of these three, taste is by far the most complex, but sight and smell are powerful. The wrong colour or the wrong smell enable a wine to be discarded without taste even being involved.

A wine to your taste?There are very often strong opinions expressed about what makes a good wine. At a simple level, a good wine is one that you enjoy drinking. But why do you prefer one wine to another? Read what a professional wine taster says on the subject.What do wine tasters look for in a glass of wine? Balance is probably the easiest answer. But balance of what with what? That is the

tricky thing.First of all, to judge a wine there are three basic senses that have to be employed: the sense of sight, the sense of smell, and the sense of taste. Of these three, taste is by far the most complex, but sight and smell are powerful. The wrong colour or the wrong smell

enable a wine to be discarded without taste even being involved.

John's Keys to Success

John is an incredibly accomplished and successful businessman. As such, he is quite popular as a mentor. He enjoys showing young professionals the ropes. The first thing he says is that his career has certainly not always been smooth sailing. In fact, he learned a number of lessons along the way. "First and foremost," John said "don't believe that success is ever mana from heaven." He said that everyone he had met had a similar rags to riches story, and that a lot of hard work had gone into the success.

1. Franklin went from …….in his life. He started with nothing and ended up a very rich person.

2. My boss ……me……..at work because it was my first week.

John's Keys to Success

John is an incredibly accomplished and successful businessman. As such, he is quite popular as a mentor. He enjoys showing young professionals the ropes. The first thing he says is that his career has certainly not always been smooth sailing. In fact, he learned a number of lessons along the way. "First and foremost," John said "don't believe that success is ever mana from heaven." He said that everyone he had met had a similar rags to riches story, and that a lot of hard work had gone into the success.

1. Franklin went from rags to riches in his life. He started with nothing and ended up a very rich person.

2. My boss show me the ropes at work because it was my first week.

Sales of the world’s largest soft drink manufacturer, Coca Cola, have hit a slump. Although the beverage giant has been industry leader for generations, profit figures and sales forecasts announced yesterday were lower than expected. Coke’s shares suddenly seem to have lost their fizz. The future too doesn’t look so bubbly either, with demand expected to decrease for its 400 products in many of the 200 countries in which Coke operates. It seems the future is not carbonated.

1.Soft drink manufacturer2.Slump3.Lost their fizz4.Bubbly

A.gone flatB.carbonated C.beverage makerD.slide

Sales of the world’s largest soft drink manufacturer, Coca Cola, have hit a slump. Although the beverage giant has been industry leader for generations, profit figures and sales forecasts announced yesterday were lower than expected. Coke’s shares suddenly seem to have lost their fizz. The future too doesn’t look so bubbly either, with demand expected to decrease for its 400 products in many of the 200 countries in which Coke operates. It seems the future is not carbonated.

1.Soft drink manufacturer2.Slump3.Lost their fizz4.Bubbly

C. beverage makerD. slideA. gone flatB. carbonated

Apple has overtaken Google to become the most valuable brand in the world. This is according to the analysts Brandz, who (1)………. their annual Top 100 ranking of the world’s most valuable brands. Apple’s brand is estimated to be worth more than $153 billion. The tech company knocked Google (2)………the number one position. Google had occupied the top spot for the previous four years. Apple’s new ranking consolidates its position as the top-valued technology company on the stock market. Apple’s success is due to the popularity of its pioneering and market-leading products. It released its iPad in 2008 and the tablet has become one of the most popular (3)……..on the planet.

1. A. compost B. compile C. compute D. complain

2. A. off B. over C. through D. above

3. A. widgets B. gadgets C. apps D. add-ons

Apple has overtaken Google to become the most valuable brand in the world. This is according to the analysts Brandz, who (1)………. their annual Top 100 ranking of the world’s most valuable brands. Apple’s brand is estimated to be worth more than $153 billion. The tech company knocked Google (2)………the number one position. Google had occupied the top spot for the previous four years. Apple’s new ranking consolidates its position as the top-valued technology company on the stock market. Apple’s success is due to the popularity of its pioneering and market-leading products. It released its iPad in 2008 and the tablet has become one of the most popular (3)……..on the planet.

1. A. compost B. compile C. compute D. complain

2. A. off B. over C. through D. above

3. A. widgets B. gadgets C. apps D. add-ons

McDonald’s is one of the most famous brands in the world. It of world’s hamburger largest is chain the restaurants with 31,000 eateries. It operates in 119 countries, serving 47 million customers a day. The company employs over 1.5 million people. The business began in 1940 when brothers Richard and Maurice McDonald opened their first restaurant. In 1948, they introduced the "Speedee Service System" which started the modern fast-food phenomenon. The golden arches trademark was introduced in 1962. McDonald’s has rarely been out of the headlines for controversies over its unhealthy menus and working conditions. The term "McJob" was added to Merriam-Webster's Dictionary in 2003, meaning “paying job a low that requires little skill and provides little opportunity for advancement”.

ROUND 4---SPEAKING---

Vcop is a brand of Vodka “New Generation” which was one of bestsellers on United States’ market. Market share of this product accounted for 27,25% of this state. After that, a competitor of Vcop, Smith, produced Vodka “Future” with the quality as good as Vodka “New Generation” while the price was $1,5 lower than “New Generation”

ROUND 4

HERE ARE 4 PLANS• Plan 1: Discount $1,5 per product Vodka “NewGeneration”

• Plan 2: Stabilize the price to keep the market share but invest more in advertising and promotion.

• Plan 3: Raise the price of Vodka “NewGeneration” by $1 but enclose bundled goods

• Plan 4: Raise the price of Vodka “NewGeneration” by $1 . Then, they produce a new product named “Desire” with the price as high as “Future” and a product named “Belief” with the price lower “Future”

PLAN 1 • STRONG point: Attract more customers. While profit per product

goes down, the Total revenue can still stay the same or maybe

become a little higher

•WEAK point: When Vcop decide to discount, the loyal customers

might think that the quality also “discount” and they can choose

the product from Smith

PLAN 2• STRONG point: Make the product more and more popular

through which promote consumption

•WEAK point: The cost of advertising will go up dramatically.

A part of your own customers will choose the product with

the same quality but lower price

PLAN 3• STRONG point: Choose another segmentation to avoid

competition first. Raise the consumption in short-term

resulting from bundled goods

•WEAK point: Lose an amount of customers because of the

higher price, Market share maybe become lower

PLAN 4

• STRONG point: Attract more customers. Fulfill the needs of

different segmentations. Increase Revenue

•WEAK point: taking a risk because of producing too many

kinds of products at the same time.

ROUND 4---WRITING---

FINAL ROUND