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Forum TCS Retail Insights September 2014, Issue 4

2 ForumTCS Retail Insights, Sep 2014, Issue 4

Make Brick-and-Mortar Stores your ‘Doyenne’ of channels. Leverage the

‘Digital Five Forces’ to ‘Reimagine’ your Stores.

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Contents1. Reimagining Retail: The Digital Imperative

2. Restore the Store: Strategies for Brick-and-Mortar Survival and Resurgence

3. The Dawn of Digidexterous Stores - A Perspective on the Future of Stores

4. Universal Store Commerce: More than a Digital Experience

5. Global Retail CIO Agenda 2014: Taking on the Digital Paradigm Shift

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ForumTCS Retail Insights, Sep 2014, Issue 4

4 ForumTCS Retail Insights, Sep 2014, Issue 4

Reimagining Retail: The Digital Imperative

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Reimagining Retail: The Digital Imperative

KEY FINDINGS:

• Digital Reimagination represents a tectonic change in the way business is done.

Digital Reimagination is key for retailers to stay relevant in this digital consumer

economy

• Leverage the power of the digital five forces -Big Data and analytics, mobility and

pervasive computing, cloud computing, social media, and Artificial Intelligence and

robotics - to reimagine your business

• Reimagine your business processes, models, channels, products and services, and

workspaces to realize the true power of Digital Reimagination

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Restore the Store: Strategies for Brick-and-Mortar Survival and Resurgence

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Restore the Store: Strategies for Brick-and-Mortar Survival and Resurgence

KEY FINDINGS:

• Brick-and-mortar retailers are struggling to keep stores alive and relevant. Shift

your focus from mere survival to revival

• Success of retail ecosystem is highly dependent on store operation’s efficiency and

effectiveness

• The key to resurgence of brick-and-mortar store lies in the successful emulation of

mother nature’s tactics

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The Dawn of Digidexterous Stores: A Perspective on the Future of Stores

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The Dawn of Digidexterous Stores: A Perspective on the Future of Stores

KEY FINDINGS:

• Raise the bar of customer experience and engagement. Build ‘Digidexterous stores’

powered by intelligent digital technologies

• Digidexterous stores can help build a symbiotic relationship between store entities

and the new age digital customer

• Transform stores into curated spots meant for the creative exchange of ideas with

entertainment embedded into the shopping journey

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Universal Store Commerce: More than a Digital Experience

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Universal Store Commerce: More than a Digital Experience

KEY FINDINGS:

• Retailers need to create a single agile brand experience, orchestrating seamless

customer experiences across all touch points

• To stay competitive, the physical store needs to digitally morph itself into a real-

time online channel

• Building a channel agnostic, service-oriented solution that integrates seamlessly

with disparate IT ecosystems may be the answer for retailers aspiring for

consistent omni-channel experience

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12 ForumTCS Retail Insights, Sep 2014, Issue 4

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Global Retail CIO Agenda 2014: Taking on the Digital Paradigm Shift

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Global Retail CIO Agenda 2014: Taking on the Digital Paradigm Shift*

KEY FINDINGS:

• Digital forces are disrupting retail; Mobile will change retail business

• Retailers will adopt cloud to transform their core retail businesses

• Despite Big Data strategies, retailers struggle to deliver actionable insights

• Retail CIOs struggle to derive business value from technology innovation

• Shortage of talent is dampening retailers’ digital reimagination dreams

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*Based on survey of 192 senior retail executives as part of the TCS Study: ‘The Global Agenda of Retail CIOs’

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ForumTCS - Retail JournalSeptember 2014, Issue 4

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