Ivan So

Founder of Zizsoft LimitedCouncilor of HKITF | Committee of HKAIM | Chairman of HKYEA

網上營銷評估 eMarketing

Measurement

Why measure?ROIChannel selectionMarket performance

ROIAd $Simple, base on revenue.

Channel / marketDifferent product / service have various

market performance across channels.

What channel to be measuredWebsiteSMSEmailSEOSEMFacebookiPhone AppForumEtc…

FlowBody checkSymptomTreatmentImprovementAssessment

Case study–Technow.com.hkTool:

Case study–Technow.com.hk

Case study–Technow fan pageTool: facebook

Case study–Technow fan page

Case study–Technow fan page

Case study–Search engine alertTool:

Case study–Search engine alert

Contact UsZizsoft Limited

Suite 1810, Wealth Commercial Center,42 – 56 Kwong Wa Street, Mongkok.Phone: 2246 8886Fax: 3003 6204Email: ivan.so@zizsoft.comFacebook:

http://www.facebook.com/ivan.cyso