E Marketing Presentation(Www.Isletmeciyiz.Biz)

BEKLENİYORSUNUZ….!

1Adil ÜNAL - www.isletmeciyiz.biz

www.isletmeciyiz.biz

by ADİL ÜNAL / CZECH REPUBLIC

Dictionary Meaning of Marketing :

The act or process of buying and selling

in a market.

"Marketing is the process of planning and

executing the conception, pricing,

promotion, and distribution of ideas,

goods, services, organizations, and

events to create and maintain

relationships that will satisfy individual

and organizational objectives.“

-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.

Today, Internet is the most important

communication medium of the modern

world.

With the invent of the new technologies in

this area, Internet started to play a major

role in society and it transformed a variety

of industries’ methodologies to do business.

While having a PC and a modem is

enough to be connected, large amount

of investments are made in order to

develop fast, reliable and sophisticated

software systems to do business on the

Internet.

Simply, Marketing in the Internet age.

E - Marketing is the process of marketing a brand using the

Internet.

We have faster global access to customers.

Competitors can appear nowhere.

Customers are becoming less loyal and better informed.

Many people who have taken a

marketing course have learned about

the "4 P's" of marketing.

Do you know the 4 C’ s of Internet

Marketıng ?

Consumer wants and needs (vs. Products)You can't develop products and then try tosell them to a mass market. You have tostudy consumer wants and needs and thenattract consumers one by one withsomething each one wants. Author of themovie Field of Dreams, J.P. Cancilla mayhave exclusive rights to the phrase "build itand they will come". In most cases, youhave to find out what people want andthen "build" it for them, their way.

Cost to satisfy (vs. Price) You have to realizethat price - measured in dollars - is one partof the cost to satisfy. If you sell hamburgers,for example, you have to consider the costof driving to your restaurant, the cost ofconscience of eating meat, etc. One of themost difficult places to be in the businessworld is the retailer selling at the lowestprice. If you rely strictly on price to competeyou are vulnerable to competition - in thelong term.

Convenience to buy (vs. Place)

You must think of convenience to buy

instead of place. You have to know how

each subset of the market prefers to buy

- on the Internet, from a catalogue, on

the phone, using credit cards, etc. Lands

End clothing, Amazon Books and Dell

Computers are just a few businesses who

do very well over the Internet.

Communication (vs. Promotion)You have to consider the communicationinstead of promotion. Promotion ismanipulative (ouch!) - it’s from the seller.Communication requires a give and takebetween the buyer and seller (that's nicer).Be creative and you can make anyadvertising "interactive". Use phonenumbers, your web site address, etc. to helphere. And listen to your customers whenthey are "with" you.

Companies were using face to face

communication with the customers.

Also this communication was expensive

and also it was very difficult.

But Now, everything is different and very

fast and very cheap.

With Marketing on the Internet,

› Company can enter the different markets from all over the world.

› Company doesn’t need much money for

marketing activities.

› Company can work everyday and nonstop

without people.

› Small companies can compete with bigcompanies.

Web Sites,

Online Advertisements (Banners ),

Search Engines,

E-Mail,

Streaming Video Ads,

A set of interconnected WebPages,

usually including a homepage, generally

located on the same server, and

prepared and maintained as a

collection of information by a person,

group, or organization.

Some information about Internet Usage

in the world.

Generally, the population on the Internet iswell-educated and affluent. Most own acomputer; others have access to one.Internet users, like most people, areinterested in convenience. Many prefer theease of finding services or shopping andordering directly from their computerscreens.

"Net Access" advanced equipment andtechnology make everything faster andeasier for their customers.

Selling Products and Services : Web sites are powerful because they join

your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels.

Users can have direct communication with your company as they see your ad.With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and more cost effective.

You can use your web site like a online

shop…

There is a limited amount of information

that can be stuffed into a radio, TV or

print advertisement. These mediums are

expensive. However, include your

company's URL in a small print ad or 30

second spot and you have now directed

your customers to your Web site which

contains enough sales information to

make the sale.

Many times when you run an ad, your

customers hear, see or read it and have to

wait until business hours to contact your

company.

They might remember to contact you, or

they might get busy. If your company's Web

site is mentioned in your ad, customers will

be able to look at your Web site and buy

your products or learn about your services

as soon as the urge hits them.

Companies can save hundreds of

thousands of dollars in printing and

mailing costs by putting their catalogs

on the Internet. In fact, with Net Access,

the cost, is amazingly affordable. It is an

especially good value when you

consider the number of people you can

reach.

Your Web site is particularly helpful in this

area for those running TV or radio ads.

Your customers can look at your Web site

in order to get all of the information that

they need.

Wholesalers also benefit greatly by

having a Web site. They can include on

their site a search engine for all of their

retailers.

Therefore, when customers see a

product advertised, they can look at the

wholesalers Web site to find out where

they can purchase it.

Today, there are thousands of companies with Web sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers.

In a few years, when almost every company in the world will be on-line, customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now.

You can save phone calls and your staff

members' time by just posting basic

business information on your Web site.

Posting the upgrade information on your

site will save you money and keep your

customers informed of every reason why

they should do business with you.

A lot of your staff's time is probably spent

answering the same questions over and

over again. These are the questions

customers and potential customers will

ask before they deal with you. Display

the answers on your Web site and you

will have freed up a lot of time for your

office staff.

With a Web site, you can ask for feedback

from your customers and get it

instantaneously. E-mail can be built into

Web pages and will give you the answers

while they are fresh in your customers' mind,

for a fraction of the cost.

Another benefit is that you can respond to

your customers when you choose to and

not necessarily at the exact moment that

they call.

If you have ever remembered too late or

too early to call the opposite coast, you

know the hassle. We are not all on the

same schedule. Business is worldwide but

your office hours are not. Trying to reach

America or Europe is even more

frustrating. Web pages serve your

customers 24 hours a day, seven days a

week without adding to your costs.

There is a whole new high-tech world out

there, populated by millions of people

on all parts of the globe, and marketing

on the Web is the easiest way to begin

doing business internationally.

With a Web site, you can open up

dialogues in international markets as

easily as with the company across the

street.

If you demonstrate your new product on

the Web, you will know what your

customers think in a fast, economical

manner. For the cost of a page or two of

Web programming, you can gain insight

into where to position your product or

service in the marketplace.

Maybe , You know them…

Small billboards in web pages.

A rectangular-shaped ad that typically appears at the top of

website pages.

Most web advertisers agree that banner ads are an excellent

way to get company names and messages in front of the

masses, and studies have linked web banners to higher brand awareness and consumers' incentive to buy.

This is a

banner.

Today , there are a lot of online

advertisement agencies and

companies.

If you want an example, I can give this

examples : Google Adsense , Yahoo

Publisher Network, Mynet AdKlik …

Banner

https://www.google.com/adsense/login

http://publisher.yahoo.com/

http://adklik.mynet.com/

If you don’t know the address for

information which you need , you can

use search engines like Google , Yahoo...

They show the results and also you see

some special web site addresses. These

are search engines advertisements.

The promotion of products or services via

email.

Marketing via e-mail, usually through the

use of sales letters or customer

newsletters

This is the best way to reaching

customers.

Every day, lots of internet user , read a lot

of e-mails , send e-mails , or delete e-

mails.

Once upon a time, telephone was very

important for marketing. But now, a lot

of thing changed and e-mail is the most

important communication tool between

company and customer.

Microsoft sends out over 20 million e-mail

marketing pieces every month.

Some examples from my Inbox…

If you search from internet about E-Mail

Marketing Solutions, you can find a lot of

company which is working on this area.

If you are still unsure, then here are the

top 10 reasons, why you should invest in

email marketing right away.

1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.

2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.

3. Interactive: You can innovatively

initiate campaigns using graphics,

videos, music, quiz, game or whatever

that will be of interest to your prospect,

to grab his attention and interest

immediately.

4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.

5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.

6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.

7. Targeted marketing: You can select each one of your targets based on geography, age, income, spends, and many other parameters.

8. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.

9. Opt-in or unsubscribe options: Emails

contain opt-in and opt-out options which

help you to shortlist your prospects and

reach only the ones genuinely interested

in your offerings.

10. Simplest: Executing an email

campaign is simple and you can do it

sitting at home without any extensive

resources.

Streaming Video : A one-way video

transmission over a data network.

Advertisement with video on the

internet…

Videos about Streaming Video Ads…

http://www.innovateads.com

http://www.youtube.com/advertise

by Judy Strauss (Author),

Raymond Frost (Author)

by Ward Hanson (Author)

, Kirthi Kalyanam (Author)

Web siteme herkesi bekliyorum…

Adil ÜNAL – MUĞLA İşletme 3. İÖ

2008 -2009 - Erasmus Student in Czech

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