E Marketing Presentation(Www.Isletmeciyiz.Biz)
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Transcript of E Marketing Presentation(Www.Isletmeciyiz.Biz)
BEKLENİYORSUNUZ….!
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www.isletmeciyiz.biz
by ADİL ÜNAL / CZECH REPUBLIC
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Dictionary Meaning of Marketing :
The act or process of buying and selling
in a market.
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"Marketing is the process of planning and
executing the conception, pricing,
promotion, and distribution of ideas,
goods, services, organizations, and
events to create and maintain
relationships that will satisfy individual
and organizational objectives.“
-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.
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Today, Internet is the most important
communication medium of the modern
world.
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With the invent of the new technologies in
this area, Internet started to play a major
role in society and it transformed a variety
of industries’ methodologies to do business.
While having a PC and a modem is
enough to be connected, large amount
of investments are made in order to
develop fast, reliable and sophisticated
software systems to do business on the
Internet.
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Simply, Marketing in the Internet age.
E - Marketing is the process of marketing a brand using the
Internet.
We have faster global access to customers.
Competitors can appear nowhere.
Customers are becoming less loyal and better informed.
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Many people who have taken a
marketing course have learned about
the "4 P's" of marketing.
Do you know the 4 C’ s of Internet
Marketıng ?
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Consumer wants and needs (vs. Products)You can't develop products and then try tosell them to a mass market. You have tostudy consumer wants and needs and thenattract consumers one by one withsomething each one wants. Author of themovie Field of Dreams, J.P. Cancilla mayhave exclusive rights to the phrase "build itand they will come". In most cases, youhave to find out what people want andthen "build" it for them, their way.
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Cost to satisfy (vs. Price) You have to realizethat price - measured in dollars - is one partof the cost to satisfy. If you sell hamburgers,for example, you have to consider the costof driving to your restaurant, the cost ofconscience of eating meat, etc. One of themost difficult places to be in the businessworld is the retailer selling at the lowestprice. If you rely strictly on price to competeyou are vulnerable to competition - in thelong term.
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Convenience to buy (vs. Place)
You must think of convenience to buy
instead of place. You have to know how
each subset of the market prefers to buy
- on the Internet, from a catalogue, on
the phone, using credit cards, etc. Lands
End clothing, Amazon Books and Dell
Computers are just a few businesses who
do very well over the Internet.
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Communication (vs. Promotion)You have to consider the communicationinstead of promotion. Promotion ismanipulative (ouch!) - it’s from the seller.Communication requires a give and takebetween the buyer and seller (that's nicer).Be creative and you can make anyadvertising "interactive". Use phonenumbers, your web site address, etc. to helphere. And listen to your customers whenthey are "with" you.
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Companies were using face to face
communication with the customers.
Also this communication was expensive
and also it was very difficult.
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But Now, everything is different and very
fast and very cheap.
With Marketing on the Internet,
› Company can enter the different markets from all over the world.
› Company doesn’t need much money for
marketing activities.
› Company can work everyday and nonstop
without people.
› Small companies can compete with bigcompanies.
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Web Sites,
Online Advertisements (Banners ),
Search Engines,
E-Mail,
Streaming Video Ads,
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A set of interconnected WebPages,
usually including a homepage, generally
located on the same server, and
prepared and maintained as a
collection of information by a person,
group, or organization.
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Some information about Internet Usage
in the world.
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Generally, the population on the Internet iswell-educated and affluent. Most own acomputer; others have access to one.Internet users, like most people, areinterested in convenience. Many prefer theease of finding services or shopping andordering directly from their computerscreens.
"Net Access" advanced equipment andtechnology make everything faster andeasier for their customers.
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Selling Products and Services : Web sites are powerful because they join
your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels.
Users can have direct communication with your company as they see your ad.With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and more cost effective.
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You can use your web site like a online
shop…
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There is a limited amount of information
that can be stuffed into a radio, TV or
print advertisement. These mediums are
expensive. However, include your
company's URL in a small print ad or 30
second spot and you have now directed
your customers to your Web site which
contains enough sales information to
make the sale.
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Many times when you run an ad, your
customers hear, see or read it and have to
wait until business hours to contact your
company.
They might remember to contact you, or
they might get busy. If your company's Web
site is mentioned in your ad, customers will
be able to look at your Web site and buy
your products or learn about your services
as soon as the urge hits them.
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Companies can save hundreds of
thousands of dollars in printing and
mailing costs by putting their catalogs
on the Internet. In fact, with Net Access,
the cost, is amazingly affordable. It is an
especially good value when you
consider the number of people you can
reach.
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Your Web site is particularly helpful in this
area for those running TV or radio ads.
Your customers can look at your Web site
in order to get all of the information that
they need.
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Wholesalers also benefit greatly by
having a Web site. They can include on
their site a search engine for all of their
retailers.
Therefore, when customers see a
product advertised, they can look at the
wholesalers Web site to find out where
they can purchase it.
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Today, there are thousands of companies with Web sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers.
In a few years, when almost every company in the world will be on-line, customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now.
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You can save phone calls and your staff
members' time by just posting basic
business information on your Web site.
Posting the upgrade information on your
site will save you money and keep your
customers informed of every reason why
they should do business with you.
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A lot of your staff's time is probably spent
answering the same questions over and
over again. These are the questions
customers and potential customers will
ask before they deal with you. Display
the answers on your Web site and you
will have freed up a lot of time for your
office staff.
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With a Web site, you can ask for feedback
from your customers and get it
instantaneously. E-mail can be built into
Web pages and will give you the answers
while they are fresh in your customers' mind,
for a fraction of the cost.
Another benefit is that you can respond to
your customers when you choose to and
not necessarily at the exact moment that
they call.
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If you have ever remembered too late or
too early to call the opposite coast, you
know the hassle. We are not all on the
same schedule. Business is worldwide but
your office hours are not. Trying to reach
America or Europe is even more
frustrating. Web pages serve your
customers 24 hours a day, seven days a
week without adding to your costs.
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There is a whole new high-tech world out
there, populated by millions of people
on all parts of the globe, and marketing
on the Web is the easiest way to begin
doing business internationally.
With a Web site, you can open up
dialogues in international markets as
easily as with the company across the
street.
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If you demonstrate your new product on
the Web, you will know what your
customers think in a fast, economical
manner. For the cost of a page or two of
Web programming, you can gain insight
into where to position your product or
service in the marketplace.
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Maybe , You know them…
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Small billboards in web pages.
A rectangular-shaped ad that typically appears at the top of
website pages.
Most web advertisers agree that banner ads are an excellent
way to get company names and messages in front of the
masses, and studies have linked web banners to higher brand awareness and consumers' incentive to buy.
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This is a
banner.
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Today , there are a lot of online
advertisement agencies and
companies.
If you want an example, I can give this
examples : Google Adsense , Yahoo
Publisher Network, Mynet AdKlik …
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Banner
Advertisement
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https://www.google.com/adsense/login
/en/
http://publisher.yahoo.com/
http://adklik.mynet.com/
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If you don’t know the address for
information which you need , you can
use search engines like Google , Yahoo...
They show the results and also you see
some special web site addresses. These
are search engines advertisements.
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The promotion of products or services via
email.
Marketing via e-mail, usually through the
use of sales letters or customer
newsletters
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This is the best way to reaching
customers.
Every day, lots of internet user , read a lot
of e-mails , send e-mails , or delete e-
mails.
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Once upon a time, telephone was very
important for marketing. But now, a lot
of thing changed and e-mail is the most
important communication tool between
company and customer.
Microsoft sends out over 20 million e-mail
marketing pieces every month.
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Some examples from my Inbox…
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If you search from internet about E-Mail
Marketing Solutions, you can find a lot of
company which is working on this area.
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If you are still unsure, then here are the
top 10 reasons, why you should invest in
email marketing right away.
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1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.
2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
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3. Interactive: You can innovatively
initiate campaigns using graphics,
videos, music, quiz, game or whatever
that will be of interest to your prospect,
to grab his attention and interest
immediately.
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4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.
5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.
6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
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7. Targeted marketing: You can select each one of your targets based on geography, age, income, spends, and many other parameters.
8. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.
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9. Opt-in or unsubscribe options: Emails
contain opt-in and opt-out options which
help you to shortlist your prospects and
reach only the ones genuinely interested
in your offerings.
10. Simplest: Executing an email
campaign is simple and you can do it
sitting at home without any extensive
resources.
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Streaming Video : A one-way video
transmission over a data network.
Advertisement with video on the
internet…
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Videos about Streaming Video Ads…
http://www.innovateads.com
http://www.youtube.com/advertise
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by Judy Strauss (Author),
Raymond Frost (Author)
by Ward Hanson (Author)
, Kirthi Kalyanam (Author)
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Web siteme herkesi bekliyorum…
Adil ÜNAL – MUĞLA İşletme 3. İÖ
2008 -2009 - Erasmus Student in Czech
Rebuplic
Bu dosyayı www.isletmeciyiz.biz adresinden
indirdiniz. Umarım faydalı olur.
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