Die Generation Y als Kunde

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Transcript of Die Generation Y als Kunde

Y T H I N K TA N K www.ubs-y.com    info @ ubs-y.com    @ubs_y

DER KONSUMENT DER ZUKUNFT

7. JUNI 2016Markus Iofcea

Ein Leben in Symbiose mit der digitalen Welt

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J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT

UBS Y work is entirely independent from UBS Group AG and does not reflect UBS strategy. Nothing in the present material nor in any other UBS Y publication, views and opinions are the ones of UBS Group AG, its subsidiaries or affiliated companies. This document is intended for information purposes only. The services mentioned herein are subject to legal restrictions in some countries and can therefore not be offered on an unrestricted basis throughout the world. UBS reserves the right to change the content at any time without prior notice. This presentation may not be reproduced or distributed without the permission of UBS. © UBS 2016. The key symbol and UBS are among the registered and unregistered trademarks of UBS. All rights reserved.

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Y T H I N K TA N K www.ubs-y.com    info @ ubs-y.com    @ubs_y

J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT

D I G I TA L I S I E R U N G

N E U E B E Z I E H U N G E N

N E U E N E T Z W E R K E

D I G I TA L E R E P U TAT I O N

S E L B S T B I L D

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J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT

S E L B S T B I L DS C H Ä T Z T

E R L E B N I S S E M E H R A L S D I N G E

P E R S Ö N L I C H E R M A R K E N - M A N A G E R

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J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N F L U S S A U F D A S K O N S U M V E R H A LT E N

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J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N F L U S S A U F D A S K O N S U M V E R H A LT E N

M A R K E N I M A G E P E E R B E W E R T U N GM E H R W E R T

V E R K N Ü P F U N G S P Ü R E N

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J O U R N A L I S T E N S E M I N A R 2 0 1 6W A S I S T I H N E N W I C H T I G

S O Z I A L E S B E W U S S T S E I ND AT E N

T R A N S PA R E N Z

A U T H E N T I Z I T Ä T

A U T O N O M I E

F L E X I B I L I T Y

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J O U R N A L I S T E N S E M I N A R 2 0 1 6D A S B I N D E G L I E D Z W I S C H E N H O M O S A P I E N S U N D H O M O V I R T U A L I S

H O M O V I R T U A L I S

H O M O S A P I E N S S A P I E N S

Y T H I N K TA N K www.ubs-y.com    info @ ubs-y.com    @ubs_y

J O U R N A L I S T E N S E M I N A R 2 0 1 6

Y T H I N K TA N K www.ubs-y.com    info @ ubs-y.com    @ubs_y

Markus Iofcea

www.ubs-y.com info @ ubs-y.com @ubs_y

Y T H I N K TA N K www.ubs-y.com    info @ ubs-y.com    @ubs_y

J O U R N A L I S T E N S E M I N A R 2 0 1 6E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT