Customer flow

CRMCustomer flow

The customer Flow of AIESEC refers to the

relationships we establish and maitain

with our customers since the moment they have thier first interaction with AIESEC until the

moment they end their experience with us

Get their attention

Get their attention Help them totake a decision

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Phase

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

This is the infamous CUSTOMER FLOW of AIESEC

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Stranger Visitor Lead Costomer Promoter

Phase

Profile

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Stranger Visitor Lead Costomer Promoter

Phase

Profile

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

Someone who doesn’tknow anything about us

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Stranger Visitor Lead Costomer Promoter

Phase

Profile

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

Those who visit our websiteor get in touch with us

in order to get further details

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Stranger Visitor Lead Costomer Promoter

Phase

Profile

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

Someone who decided to experienceone of our products or programs

But still not convinced

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Stranger Visitor Lead Costomer Promoter

Phase

Profile

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

Is the one who is experiencingour product or program

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Stranger Visitor Lead Costomer Promoter

Phase

Profile

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

Those who are satisfied byexperiencing our product or program

And are sharing their storieswith their network

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

Live the experience

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

Live the experience

Start developpingHis leadership

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

Live the experience

Start developpingHis leadership

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

Live the experience

Start developpingHis leadership

Showcase hisexperience

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

Live the experience

Start developpingHis leadership

Showcase hisexperience

Talk about us

ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter

Student hearAbout AIESEC

Visit theWebsite

Attend asession

LC Office

Sign up in ourexchange platform

He can browseopportunities

We start helping himto find the suitable

opportunity

Send himreminders

Live the experience

Start developpingHis leadership

Showcase hisexperience

Talk about us

Reintegration

ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy

Phase

Get their attention Help them totake a decision

They should enjoyExperiencing our

product

They will starttalking about itTo their network

Is our TOOL to deliver the experience that we promise

Any questions

Thank you