Cf understanding
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Transcript of Cf understanding
![Page 1: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/1.jpg)
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Customer flow
![Page 4: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/4.jpg)
CRMCustomer flow
![Page 5: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/5.jpg)
The customer Flow of AIESEC refers to the
relationships we establish and maitain
with our customers since the moment they have thier first interaction with AIESEC until the
moment they end their experience with us
![Page 6: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/6.jpg)
Get their attention
![Page 7: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/7.jpg)
Get their attention Help them totake a decision
![Page 8: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/8.jpg)
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
![Page 9: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/9.jpg)
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
![Page 10: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/10.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Phase
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
This is the infamous CUSTOMER FLOW of AIESEC
![Page 11: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/11.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
![Page 12: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/12.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Someone who doesn’tknow anything about us
![Page 13: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/13.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Those who visit our websiteor get in touch with us
in order to get further details
![Page 14: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/14.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Someone who decided to experienceone of our products or programs
But still not convinced
![Page 15: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/15.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Is the one who is experiencingour product or program
![Page 16: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/16.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Those who are satisfied byexperiencing our product or program
And are sharing their storieswith their network
![Page 17: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/17.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
![Page 18: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/18.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
![Page 19: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/19.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
![Page 20: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/20.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
![Page 21: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/21.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
![Page 22: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/22.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
![Page 23: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/23.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
![Page 24: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/24.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
![Page 25: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/25.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
![Page 26: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/26.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
![Page 27: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/27.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
![Page 28: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/28.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
![Page 29: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/29.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
Showcase hisexperience
![Page 30: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/30.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
Showcase hisexperience
Talk about us
![Page 31: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/31.jpg)
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
Showcase hisexperience
Talk about us
Reintegration
![Page 32: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/32.jpg)
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Phase
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Is our TOOL to deliver the experience that we promise
![Page 33: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/33.jpg)
Any questions
![Page 34: Cf understanding](https://reader036.fdocument.pub/reader036/viewer/2022081605/58f07bf11a28ab674d8b45ad/html5/thumbnails/34.jpg)
Thank you