Post on 06-Apr-2018
8/3/2019 Blazinstar Experiential
1/78
8/3/2019 Blazinstar Experiential
2/78
We are a one stop shop for impactful,
measurable live events, and brand
experience amplication.
We wrote the rst internationally
released book on Experiential
Marketing from a UK author, and
created the rst MA degree in
Experiential Marketing in the UK, with
the London Metropolitan University.
Evaluation is our forte; we even
developed the LROI formula formeasuring long term ROI generated by
Live Brand Experiences.
We have designed and implemented
numerous world rst experiential
marketing and ambient media
campaigns and work with major
brand and agency clients, such as
MediaCom, Universal, Fiat, ING, Moet,
TFL, T-Mobile, and ITV, among many
more.
Blazinstar Experiential is a creative
team of experiential marketing experts.
We are based in Clerkenwell, London
and have been around for 7 years. We
pride ourselves on our people, many of
whom are recognised as world experts
on experiential marketing and lecture
regularly on the topic at universities and
seminars.
Our team consists of:
Inspirational and creative leading
edge thinkers
Strategic planners with access to
every imaginable space for livebrand experiences
Account handlers and stafng
managers with tried and tested
implementation processes
Graphic artists who create
beautiful mock up illustrations that
bring ideas to life
Production managers, event
curators and installation artists
8/3/2019 Blazinstar Experiential
3/78
8/3/2019 Blazinstar Experiential
4/78
8/3/2019 Blazinstar Experiential
5/78
8/3/2019 Blazinstar Experiential
6/78
Results:
100,000 OTS (opportunities to see)
24,000 general interactions
1750 participant interactions
(completed the experience inside the
Relapse Rehab Centre)
31,500 Est. WOM (Word-of-Mouth
reach)
21,000 OTS the photos from theRelapse live brand experience on
Facebook (based on 1 week after)
Surveys showed a 48% increase in
those who correctly identied that
the albums theme is Rehab after
8/3/2019 Blazinstar Experiential
7/78
8/3/2019 Blazinstar Experiential
8/78
In each market the product focusvaried, and as a result, four differentBe Good At Money 3D chalk artexecutions and a playgroundinstallation were used to communicatethe key messages across themarkets. These inclued a slide andbench installation, 3D craters, 3D icescenes, a 3D piggy bank, and a 3D pooland deckchairs.
A dedicated micro-site and Facebookpage was set up for a competition. TheBrand Ambassadors took photographsof consumers posing on the 3D chalkart, which were later uploaded andgiven away as instant prints inreal time for a memento. A competitionsimultaneously ran, enablingconsumers to vote for their favouritepictures, and the photo with the mostvotes in each individual market placewon an iPad.
8/3/2019 Blazinstar Experiential
9/78
8/3/2019 Blazinstar Experiential
10/78
Results:
To date, the campaign hasgenerated astounding results which
include;
5.2m OTS (opportunities to see)
175,222 general interactions
6,642 data capture forms
144,313 WOM (word-Of-mouthreach)
21,557 visits to the microsite
12,128 unique visitors on the
microsite
5,553 diverted users from themicrosite to the Facebook Be GoodAt Money page
34,310 people who went to theFacebook 3D Chalk Art sub tabs
119,774 visits on Facebook BeGood At Money welcome page
18, 240 competition votes
T t th l h f A ti i i
8/3/2019 Blazinstar Experiential
11/78
To support the launch of Activisions
new game Call of Duty: Black Ops,
Blazinstar were tasked by Kinetic to
conceptualise, produce and manage
high end pop up shops in both
Amsterdam and Antwerp for two weeks.
A pop up shop was created to bring the
game to life, immerse consumers in an
environment that resembled the games
look and feel and to give consumers
that were less likely to opt for this type
of game, the chance to trial.
8/3/2019 Blazinstar Experiential
12/78
There were 4 zones inside the shop
designed to take consumers on an
experiential journey. These zones
consisted of The mission control
zone a chill out zone that had a trailer
projection, The Radioactive Zone a
video game kiosk zone. The Ammo/
Weapon zone a Black Ops laser gun
area, and lastly The Base camp zone
with a Sitting Bull picture (The game
pack shot), themed installations and
sitting zone.
8/3/2019 Blazinstar Experiential
13/78
The outside was equally as intriguing,
covered with foliage, blacked out
windows and netting.
Brand Ambassadors who wore Black
Ops costume in keeping with the
theme, followed a pre-determined
route to target the relevant audience
and stamp their hand with a Call Of
Duty logo, which granted the consumer
access to the pop up shop.
Once consumers had participated,
The Brand Ambassadors encouraged
members of the public to register with
a Call of Duty Facebook group,
complete a data capture form and
then tag themselves. By doing this
they were entered into a competition
where the person who gained the most
amount of likes for their picture won a
copy of the game.
8/3/2019 Blazinstar Experiential
14/78
8/3/2019 Blazinstar Experiential
15/78
Results:
250,000 OTS (opportunities to see)
2,219 total number of door entrants
3,318 total number of interactions
202 friends on Facebook and a totalof 672 likes
Blazinstar was responsible for
8/3/2019 Blazinstar Experiential
16/78
s s sp s
the booking and management of
experiential space, hired for the
nationwide shopping mall roll-out
amplication of the widely
acclaimed T-Mobile Dance campaign
developed by Saatchi & Saatchi and
originally featuring a giant asmob at
Londons Liverpool St station. This
experiential marketing campaign
enlisted T-Mobile employees,
dancer brand ambassadors, and
members of the general public in an
interactive guerrilla style ash-mob
8/3/2019 Blazinstar Experiential
17/78
Results:
304,285 OTS (opportunities to see)
18,000 interactions
324,000 estimated word-of-mouthreach
400,000+ YouTube hits
8/3/2019 Blazinstar Experiential
18/78
A Social Notworking domet d d th f L d t
8/3/2019 Blazinstar Experiential
19/78
toured around three of Londons mostprestigious squares: Soho, Leicester,and Golden Square. Consumerspassing by and those on their lunchbreaks, were invited to use HP laptopswith 3s internet dongles and have theirphotos taken in a customised, branded3 Photo Booth. Participants had threephotos taken against a 3 backdropand received an instant print out alongwith instructions on how to accesstheir photos online through theSocial Notworking Facebook site.Additionally, people were able toexperience a demo of the new SkypeS2 and make free phone calls to theirfriends and family members anywherearound the world. The installationenabled consumers to interact witha range of 3 products and accesssocial networking sites that they usefrequently more easily andconveniently, such as Facebook andLinkedIn.
Results:
2.3m OTS (opportunities to see)
52,850 total interactions
51,350 magazines distributed
11,850 water bottles distributed
5,350 leaets/vouchers distributed
8/3/2019 Blazinstar Experiential
20/78
To raise awareness of ITVs family
8/3/2019 Blazinstar Experiential
21/78
game show The Colour of Money,
Blazinstar Experiential designed and
implemented an experiential campaign
that brought to life the shows key
message as the most stressful game
show on TV. The experiential set
toured UK malls and featured three
areas: A game show stage, a stress
test zone, and a de-stress zone.
Contestants completed a stress
test from a nurse in a hospital style
section, before stepping on stage and joining the host to play a live game of
The Colour of Money with a chance
to win 100 cash 3 times an hour.
Winners relaxed in the de-stress zone
while audience members had a chance
to apply to attend the real show.
8/3/2019 Blazinstar Experiential
22/78
This campaign was supported by
pre-activity promotions, includingdistribution of stress test cards with
heat sensitive buttons and static cling
stickers resembling 100 cash notes
featuring the host, Chris Tarrants face
on the cash. Participants and audience
members were data captured, and
emailed links to an online ash game
that replicated The Colour of Money
experience at home and promoted
sustained interest in the game show.
Blazinstar Experiential conceptualizedand implemented the Britannia High
8/3/2019 Blazinstar Experiential
23/78
and implemented the Britannia HighDance Off for ITV1 in order to build
the shows prole as one of the mosthighly anticipated and talked aboutteenage dance shows to hail from the
UK.
Supported by pre-activity promotionsfor maximum exposure and break-
8/3/2019 Blazinstar Experiential
24/78
for maximum exposure and breakdancers which attracted large crowds of
the desired target audience, the DanceOff toured six town centres acrossthe UK in the Britannia High Studio
featuring a custom built dance studioevent trailer. Blazinstar enlisted oneof Pineapple Studios professional
choreography coaches to tour with theevent and teach the kids and youngteenagers short dance routines, which
were uploaded to the Britannia HighBebo microsite. The winners of theDance Off from each city attended
the Britannia High Superstar VIP
Experience, which included a tripto London, a stay in an A-List hotel,
tickets to Stomp, a meal at PlanetHollywood, all the while t ransported in astretch Hummer limo with a DJ and the
Singstar Playstation game.
8/3/2019 Blazinstar Experiential
25/78
To promote the University of
Lancashires fashion course, Blazinstar
Experiential conceptualized, designed
and built a mobile Stylists Closetinteractive installation, where UCLAN
students provided fashion advice and
fasion makovers. The Stylists Closet
drove around and parked in town
centres, allowing the students to hone
their skills and invited target audience
members to experience all the different
facets of a fashion degree, from
photography, styling, and hair and
make-up. Goodie bags from local
beauty brand sponsors and a large
plasma screen TV with an announcer
attracted a large participatory audience
and expanded the opportunities to see
the installation.
8/3/2019 Blazinstar Experiential
26/78
Results:
80,000 OTS (opportunities to see)
The UCLAN client was very pleased
with the campaign, stating thatthe Stylists Closet achieved all set
objectives and that the fashion
students and participants found theexperience
Blazinstar Experiential worked with
PHD Rocket to make Green & Blacks
8/3/2019 Blazinstar Experiential
27/78
the ofcial sponsor of Art Barters
launch event and of a four-day show at
the trendy Rag Factory off Brick Lane in
London. The campaign afliated Green
& Blacks new colourful packaging with
art by supporting the local art scene
whilst securing media coverage
amplifying Chocolart, a digital
application and campaign microsite.
By sponsoring Art Barter, an auction
in which people may barter for artwork
using alternatives to money, Green
and Blacks gained exposure to
opinion leaders, press, and members
of the public who attended the
much publicised event. The
sponsorship by Green and Blacks
showcased a 4m by 5m giant piece
of Chocoart made by infamous
8/3/2019 Blazinstar Experiential
28/78
Results:
2000+ guests attended Art Barter,
comprising of press, media, and
opinion leaders
The event secured signicant
international PR coverage for the
Green & Blacks brand, as well as
associating the gourmet chocolate
with art and culture and leveraging
the digital application.
In the UK, apart from securingcoverage in most national newspa-
pers such as The Independent and
The Telegraph, the event was part
of local papers such as Evening
Standard (twice) and Time Out,
mentioned on BBC Radio 4s Today
Programme hosted by Evan Davies
(The BBCs Economics Editor) and
also featured on the BBC news.
8/3/2019 Blazinstar Experiential
29/78
TheDirectEffect3DChalk
Experience
8/3/2019 Blazinstar Experiential
30/78
Results:
8/3/2019 Blazinstar Experiential
31/78
1.5m OTS (estimated opportunities
to see)
34,560 of interactions
Average age of audience most
interested in activity: 22 -35 years old
Surveys showed an 81% increase
in consumers saying Direct
Holidays came to mind as the travel
company they would think of whenconsidering their next holiday.
8/3/2019 Blazinstar Experiential
32/78
8/3/2019 Blazinstar Experiential
33/78
MediaCom approached Blazinstaron behalf of Mot and Chandon toimplement and drive a spectacular
8/3/2019 Blazinstar Experiential
34/78
p psponsorship initiative that took place atthe reworks nale for the Christmaslights switch-on in Manchester.
Targeting a mass audience offamilies, city workers and residents ofManchester, the reworks nale wasleveraged with a stunning, visuallyimpressive feature, projecting 3Dmapped content on to the faade ofManchester Town Hall.
Results:
20,000 OTS (opportunities to see)
8/3/2019 Blazinstar Experiential
35/78
20,000 OTS (opportunities to see)
*Huge Crowds of people packedinto Albert Square for the switch on
*Videos were uploaded onto you-tube by members of the public, andpicked up by ITV news where the
Mot and Chandon spectacle wasaired on prime time TV.
8/3/2019 Blazinstar Experiential
36/78
8/3/2019 Blazinstar Experiential
37/78
Tommy Hilgers Spring/Summer 2010Miami-themed collection was broughtto life by Blazinstar in the form of a highprole ambient installation at NuevosMinisterios in Madrid, Spain. Thiscampaign invited target audience
members to relax beach style in one ofover 100 specially created andpositioned Miami deckchairs withparasols, enjoy specially designedbottles of Tommy water, and a tasteof Miamis beach culture against thebackdrop of a stunning Tommy Hilgerbillboard. The ambient installationsecured signicant consumer and pressinterest for Tommy Hilger, as well asstimulating word of mouth for the newS/S Miami collection.
Results:
100,000+ OTS (opportunities to
8/3/2019 Blazinstar Experiential
38/78
, ( pp
see)
Global rollout by local teams
following the success of the Madrid
launch
1500+ active event participants
*The campaign, vividly bringing
Miami to Madrid, secured a story
in the El Mundo paper, and wasregarded as such a huge success
that Tommy Hilger Intl rolled the
campaign out to other countries,
including France.
8/3/2019 Blazinstar Experiential
39/78
Blazinstar Experiential, on behalfof MediaCom UK, implemented acampaign to increase awarenessand drive product trial for the
8/3/2019 Blazinstar Experiential
40/78
and drive product trial for thelaunch of T-Mobiles rst phone incollaboration with Google, the rstandroid, the G1. The campaign saw aseries of giant builds and interactivebrand experiences mark the launchof the phone throughout London,Manchester and Birmingham. Thecampaign ad creative which hadbeen developed by Saatchi & Saatchishowed Googles iconic pin markerfeatured in quintessentially britishlocations, and the experiential stayedtrue to this planting giant versions of
the iconic Google map pin at well-known British landmarks, along with theT-Mobile graphics and the slogan, Itshere.
8/3/2019 Blazinstar Experiential
41/78
Blazinstar produced a T-Mobile pinkpassenger boat with a 7m pin builton its top deck and sailed down theThames opening up Tower Bridge,as well as erecting a second 7m pin
from the ceiling of Westeld LondonsCentral Atrium, during its openingweek. smaller 2m pins anddemo stations were positionedalongside trained brand ambassadorswearing adscreens in regional malls, toamplify the initiatives and drive producttrial as well as footfall in-store. Thecampaign generated a fantasticreaction within T-Mobile and Googlesinternational marketing teams, andraised awareness of the pioneeringcollaboration to consumers nationwide.
Rapp approached BlazinstarExperiential on behalf of Unicef toimplement a targeted campaign to helpraise awareness of the earthquake
8/3/2019 Blazinstar Experiential
42/78
qdisaster in Haiti, and the humanitariancrisis that had followed.
Blazinstar Experiential set to work andnegotiated complimentary space hirein several locations across London, inaddition to guerrilla activities that weremanaged by Blazinstar Experiential.
Hard-hitting, visually impactful,Standees (cardboard cut outs ofchildren and earthquake victims) wereplaced and photographed in and around
Londons highest footfall locations,to give the impression that they wereactually there. The telephone numberof the Haiti appeal was highly visible onthe image as a call to action.
Blazinstar implemented the wholecampaign at cost price, whileRapp managed to generate furthermedia amplication and awareness by
8/3/2019 Blazinstar Experiential
43/78
securing a photo story for the press.
This ambient fundraiser, helped to raiseawareness about the crisis in Haiti andUnicefs initiative to help.
Results:
250,000 OTS (opportunities to see)
*Various media channels picked upthe campaign
8/3/2019 Blazinstar Experiential
44/78
8/3/2019 Blazinstar Experiential
45/78
8/3/2019 Blazinstar Experiential
46/78
Blazinstar Experiential implemented a
stunning global guerrilla campaign
to promote the new BioShock 2:
Sea of Dreams video game. Live
Germany, France, Canada, the
Netherlands, Spain, Italy and
the UK. Brand ambassadors
planted message in a bottle
8/3/2019 Blazinstar Experiential
47/78
g
dates ran parallel at high-footfall
beaches in eight countries around
the world, including Australia,
p g
promotional items along the beach,
which contained three limited
edition BioShock 2 posters. The
mysterious bottles drew a lot of
attention and created viral hype for
the BioShock 2 game because of its
originality and thematic link to the game.
This guerrilla campaign, which was
launched at some of the most popular
beaches in the world, was successfully
implemented to a short deadline and
resulted in great public acclaim.
8/3/2019 Blazinstar Experiential
48/78
Blazinstar worked on behalf of MediaCom UK to
spaces in 17 carefully selected venues across
across all sites were negotiated by Blazinstar for a
campaign showcased the launch of the new Exeo
hubs such as Heathrow Terminal 5 Commuters ex
8/3/2019 Blazinstar Experiential
49/78
hubs such as Heathrow Terminal 5. Commuters ex
state-of-the-art features personally and were invite
generated valuable market information via data cap
The product placement campaign successfully ra
generated sales leads, and elevated the product a
making the Exeo memorable due to face-to-face inter
8/3/2019 Blazinstar Experiential
50/78
Results:
7.35m OTS (opportunities to see)
TFL and Kinetic WW enlisted Blazinstarto directly reach their target audiencesfor road safety campaigns, namely theowners of 50cc-125cc scooters andcycles in Central London. Brand
8/3/2019 Blazinstar Experiential
51/78
ambassadors hit areas in CentralLondon that were populated withcyclists and scooters, with the keytarget locations being bike and cyclebays.
Flyers (in die cut shapes) were placedsecurely onto individualcycles andbikes, with photo evidence takenof each impression. The campaignswere deemed a huge success,exceeding distribution targets, andeven leading to repeat bookings.
Second bursts included an augmentedreality aspect to the yer whichencouraged further interaction and adeeper continued engagement withthe target audience and road safetyeducation messages.
8/3/2019 Blazinstar Experiential
52/78
Results:
33,239 yers placed on bikes and
cycles, across 3 campaigns.
*The campaign message provedeffective, receiving a positiveresponse from scooter and bikeowners who encountered our brandambassadors during the activity.
8/3/2019 Blazinstar Experiential
53/78
8/3/2019 Blazinstar Experiential
54/78
8/3/2019 Blazinstar Experiential
55/78
To tie in with the London & Paris fashion
week, Blazinstar were commissioned
by Kinetic on behalf of by G-Star to
distribute their very own fashion
magazine, G-Star Raw Magazine.
Blazinstar took this one step
further and in response strategically
conceptualised, designed and
implemented two ground breaking
campaigns that were both visually
impactful, and consumer engaging
which resulted in reaching out to the
heart of G-Stars fashionable audience.
To tie in with the London & Paris fashion
week, Blazinstar were commissionedby Kinetic on behalf of by G-Star todistribute their very own fashionmagazine, G-Star Raw Magazine.
Blazinstar took this one step further
8/3/2019 Blazinstar Experiential
56/78
Blazinstar took this one step furtherand in response strategicallyconceptualised, designed andimplemented two ground breakingcampaigns that were both visuallyimpactful, and consumer engagingwhich resulted in reaching out to theheart of G-Stars fashionable audience.Placed in Londons trendiestlocations, a stylish, high fashion kioskwas created. Covered entirely bydenim to echo the brands image andstyle, it was this kiosk that housedthe G-Star magazine, and in addition
became the focal point of the activity.
The G-Star Magazine was handed outto the public by our carefully selectedpromotional models, and came witha voucher to redeem a goody bagin store. Branded water bottles werealso handed out to those who furtherengaged.
In Paris a more eccentric approach saw
consumers in the street stop in awe tolook at G-Star and what they had tooffer.
Promotional models dressed instunning elaborate clothing paraded in
8/3/2019 Blazinstar Experiential
57/78
Guerrilla ParadeParis
stunning, elaborate clothing paraded ina Guerrilla style fashion show througha designated route in the popularstreets of Paris.
Following behind were staff handingout the magazines to the G-Star targetaudience.
The models stopped and posed atregular intervals in the city, whichgenerated a buzz amongst the publicwho were eager to take photographsand at the same time learn what the
campaign was about.Blazinstar surpassed G-Starsexpectations with outstandingresults, and turned a distributionexercise into an unforgettable,memorable experience.
8/3/2019 Blazinstar Experiential
58/78
8/3/2019 Blazinstar Experiential
59/78
Blazinstar conceptualised and
implemented an experientialmarketing roadshow to promoteOlive Oil as a category and educateconsumers on its health benets andversatility as an ingredient.
8/3/2019 Blazinstar Experiential
60/78
The campaign was commissioned byPublicis and funded by the SpanishMinistry of Agriculture, the main aimbeing to take the four grades of oilmasses and promote it as a vital anddelicious ingredient for everydaycooking. The campaigns objectivewas also to communicate the healthbenetsof using Olive Oil cooking overother ingredients such as butter orstandard vegetable oils.
Blazinstar designed and built a rusticstyle kitchen, which opened out with anOlive Garden exterior, complete with
wooden seating, a country kitchen unitand trees. A team of Olive Oil BrandAmbassadors and a Chef toured theUK and France visiting 18 Locations inFrance, and an additional 17 Locationsin the UK.
The appointed Chef would preparesimple recipes to inspire consumerson the different ways they can useOlive Oil in everyday cooking. The
consumers were able to sit in thebranded environment, enjoy thedelicious food, and receive gifts suchas heart shaped branded stress balls,branded pencils with toppers, aswell as branded place mats, apronsand leaets. The campaign was agreat success having targeted andinuenced the key target audience, andachieved results over and above allclient expectations.
8/3/2019 Blazinstar Experiential
61/78
Results:
320,256 OTS (opportunities to see)
128,965 promotional items
distributed
17,792 consumers sampled
8/3/2019 Blazinstar Experiential
62/78
Results:
416,250 catalogues were
distributed
15 OTS ( t iti t )
8/3/2019 Blazinstar Experiential
63/78
coordinated two guerrilla bus
tourswhere branded wrappedbuses toured family events and town
centres, enabling brand ambassadors to
distribute an increased volume and
further raise awareness of the new
catalogue. The campaign was
very well received and many people
pro-actively approached the brand
ambassadors themselves to request a
copy.
15m OTS (opportunities to see)
65% out of a surveyed 2160
target audience members of target
audience participants answered
Ikea when questioned on which
retailer they think of when
purchasing home furnishings a
31% increase when compared to
non-participants!
8/3/2019 Blazinstar Experiential
64/78
Blazinstar worked with Freud to
launch Flowe(RED), a new inspiration
from RED (American Express) that
helps save lives threatened by HIV by
offering ower deliveries on mothers
8/3/2019 Blazinstar Experiential
65/78
g
day. All ower arrangements were
ethically sourced and all prots went
to helping those living in Africa with
HIV. The event was attended by Cat
Deeley, and supported by brand
ambassadors engaging with consumers
in front of a huge oral sculpture, a map of
Africa made entirely out of roses. Theattention-grabbing activity attracted
both pedestrians and drivers, and
achieved some fantastic results.
Results:
7000+ consumer interactions
120k OTS (opportunities to see)National press coverage
*Freud and Flowe(Red) were veryimpressed with the quality of brandambassadors and the resultsgenerated.
8/3/2019 Blazinstar Experiential
66/78
8/3/2019 Blazinstar Experiential
67/78
8/3/2019 Blazinstar Experiential
68/78
Blazinstar Experiential worked with
Radiator PR on pop-up shops inShoreditch, Glasgow and Manchester
to launch Relentless Energy Shots for
Coca-Cola.
By providing enthusiastic energetic
8/3/2019 Blazinstar Experiential
69/78
By providing enthusiastic, energetic
brand ambassadors who took
participant photographs, creating and
managing an interactive microsite, we
achieved both engagement and data
capture objectives.
After the Brand Ambassadors took
peoples photos and data in the pop-up
shops, they gave them an energy shot
and a wristband which directed themto the microsite voting gallery. Once
on the site they could vote for their
favourite photos for a chance to
win gig tickets, and join The Order
Relentlesss newsletter.
8/3/2019 Blazinstar Experiential
70/78
The competition was designed
to provide a simple mechanic,
enabling Relentless to forge long term
relationships with the target audiences
of young trendsetters and alternative
lifestylers.
Results
4.2m O
21,000
shops
3000 d
with 12
microsit
PD3 created a campaign to
communicate the irty brand
personality of Calvin Kleins fragrance
CKin2U, and generate a buzz amongst
the 16-25 year old target audience. The
key slogan What are U in 2? formed
the basis for the irty, interactive game
8/3/2019 Blazinstar Experiential
71/78
y, g
that Blazinstars brand ambassadors
ran across high footfall shopping
centres, engaging with the target
audience in a memorable and fun
way. The set featured the worlds
largest plasma screen, along with a
Nintendo Wii station, a Wi-Fi station,
8/3/2019 Blazinstar Experiential
72/78
and a giant Polaroid + SMS board.
Models on stage dressed in the simple,
classic Calvin Klein styles engaged the
target audi ence and encouraged them
to participate in this fun SMS game.
The models took Polaroid snapshots of
consumers, which were then mounted
onto the board. The consumers then
sent a text to those who they were in 2
and, if the other person accepted, the
match-making was successful and both
were gifted with an iPod Nano.CKin2Us irty and edgybrand
personality was brought to life through
a memorable and fun experience that
excited CKin2Us core consumer. This
campaign encouraged consumers to
interact with the CKin2U brand, tell their
friends about their brand experience,
and spread awareness of the new
fragrance.
To raise awareness and drive
product trial for Adnams Spindrift beer,Blazinstar Experiential created a live
brand experience to engage with
male after-work drinkers. Brand
ambassadors were cast to t within
th b d l d t t th
8/3/2019 Blazinstar Experiential
73/78
the brands prole and to reect the
attributes of Spindrift, itself an English,
blonde, premium beer with a tall head,
served in a tall glass. The Spindrift
ambassadors visited 70 pubs within
the South-East region to interact with
consumers and drive the message
that Spindrift is a premium Blonde,
English beer Pub-goers were
invited to sample the beer whilethey conversed with the brand
ambassadors who asked
research driven questions about the
8/3/2019 Blazinstar Experiential
74/78
8/3/2019 Blazinstar Experiential
75/78
The Brand Ambassadors then
promoted the business packages and
explained the benets to their target
audience as they ate a well-deserved
lunch. In addition to the food, several
activities such as giant Jenga, chess
and more, provided different layers to
8/3/2019 Blazinstar Experiential
76/78
and more, provided different layers to
the experience and brought to life the
brands intelligent theme which was a
key message for the business package
offering.
Blazinstar selected the O2 Team
based on intelligent, friendly and
communicative attributes being the
most important factors for selection.Smart, branded outts and phone
replica costume characters were
designed for the team to wear in line
with the brand personality look and feel.
8/3/2019 Blazinstar Experiential
77/78
Results:
Over 3000 leads obtained perpicnic
180,000 (Opportunities to see)
2800 Participants
O2 was positioned as caring abouttheir business customers and their
needs.
8/3/2019 Blazinstar Experiential
78/78