Aqueduct BIMA SXSW 2013

The Platinum Connection

Simon Nixon Client Services Director

@_simon_nixon

Who goes to SXSW?

1550 delegates flew from the UK to the US §  Traditional advertising agencies §  Tech vendors §  Clients/Brands §  Start ups §  VC’s and investors §  Speakers and panelists §  Seminar/keynote goers §  Networking/meeting makers §  Media and analysts §  Party goers and swag collectors …and Digital agencies

What is the Platinum Connection?

The Platinum Connection has been created to open doors to export opportunities for selected UK companies at SXSW across the music, film and interactive sectors and to facilitate cross-sector business development

The SXSW Platinum Connection is run jointly between SXSW and UK Trade & Investment. UK Trade & Investment is the government department that helps UK-based companies succeed in the global economy and assists overseas companies to bring their high quality investment to the UK.

If selected, your company will receive at no cost: §  A schedule of at least three meetings specifically

tailored to your individual business objectives that will be held on the British stand in the SXSW Trade Show (we got 5)

§  A personal pre-SXSW session via phone or Skype with SXSW staff to enable you to derive maximum benefit from your meeting schedule

§  A pre-SXSW networking meeting and Bootcamp in London with all 40 UK companies and SXSW team

How do you qualify?

You must… §  Provide clear articulation of business objectives for

SXSW §  Deliver clear and specific information about the kinds

of business opportunities they can offer to US and international companies

§  Try to combine music, film and interactive in their business objectives and opportunities in innovative ways

§  Present a good fit for multiple US and international counterparts at SXSW

§  Have a business track record as well as previous experience at SXSW or similar events

You must… §  Not be on a current Trade Mission to SXSW §  Not received recent support from UKTI before 2011 or

2012 §  Not have participated previously in the Platinum

Connection §  A travel schedule that enables you to participate in the

Platinum Connection schedule §  Have provided a response with sufficient time for

SXSW to evaluate in advance

….and you must have your own tickets!

Who can you meet?

Anyone in your business area We met… §  MLS, NBA, NFL, NHL & MLB Teams §  Sports Marketers §  Sports governing bodies §  Sports broadcasters §  Betting companies

Who to contact

Pip McEvoy philippa.mcevoy@ukti.gsi.gov.uk Una Johnston una@sxsw.com Tracy Mann tmann@mglimited.com

What does the stand look like?

Thank you