BIMA SXSW recap_Simon Nixon deck

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Aqueduct BIMA SXSW 2013 The Platinum Connection Simon Nixon Client Services Director @_simon_nixon

description

Simon Nixon's presentation at BIMA's SXSW recap event, held on 3 April 2013.

Transcript of BIMA SXSW recap_Simon Nixon deck

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Aqueduct BIMA SXSW 2013

The Platinum Connection

Simon Nixon Client Services Director

@_simon_nixon

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Who goes to SXSW?

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1550 delegates flew from the UK to the US §  Traditional advertising agencies §  Tech vendors §  Clients/Brands §  Start ups §  VC’s and investors §  Speakers and panelists §  Seminar/keynote goers §  Networking/meeting makers §  Media and analysts §  Party goers and swag collectors …and Digital agencies

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What is the Platinum Connection?

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The Platinum Connection has been created to open doors to export opportunities for selected UK companies at SXSW across the music, film and interactive sectors and to facilitate cross-sector business development

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The SXSW Platinum Connection is run jointly between SXSW and UK Trade & Investment. UK Trade & Investment is the government department that helps UK-based companies succeed in the global economy and assists overseas companies to bring their high quality investment to the UK.

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If selected, your company will receive at no cost: §  A schedule of at least three meetings specifically

tailored to your individual business objectives that will be held on the British stand in the SXSW Trade Show (we got 5)

§  A personal pre-SXSW session via phone or Skype with SXSW staff to enable you to derive maximum benefit from your meeting schedule

§  A pre-SXSW networking meeting and Bootcamp in London with all 40 UK companies and SXSW team

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How do you qualify?

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You must… §  Provide clear articulation of business objectives for

SXSW §  Deliver clear and specific information about the kinds

of business opportunities they can offer to US and international companies

§  Try to combine music, film and interactive in their business objectives and opportunities in innovative ways

§  Present a good fit for multiple US and international counterparts at SXSW

§  Have a business track record as well as previous experience at SXSW or similar events

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You must… §  Not be on a current Trade Mission to SXSW §  Not received recent support from UKTI before 2011 or

2012 §  Not have participated previously in the Platinum

Connection §  A travel schedule that enables you to participate in the

Platinum Connection schedule §  Have provided a response with sufficient time for

SXSW to evaluate in advance

….and you must have your own tickets!

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Who can you meet?

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Anyone in your business area We met… §  MLS, NBA, NFL, NHL & MLB Teams §  Sports Marketers §  Sports governing bodies §  Sports broadcasters §  Betting companies

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Who to contact

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Pip McEvoy [email protected] Una Johnston [email protected] Tracy Mann [email protected]

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What does the stand look like?

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Thank you