JESTEM AMATOREM

Michał Szafrański §  Gabi’s husband and father of two §  Already over 40 §  Blogging about personal finance

and money saving at http://JakOszczedzacPieniadze.pl

§  Former journalist and Business Development Director in IT

Why am I

here?

§  120 000 UU / month §  20 539 fans on Facebook §  17 975 e-mail subscribers §  1052 RSS readers §  185 blog posts §  15 145 comments (average 80) §  Over 470 comments on the

most popular post §  29 podcast episodes

§  daadasdad

DWA LATA BLOGOWANIA

HOW TO GET TRAFFIC

40% CONTENT CREATION 60% MARKETING

§  Most media doesn’t belong to us –  Google –  Facebook, Twitter, G+ –  RSS

§  Mailing list! §  Reply to emails §  Comment on other blogs §  Guest posting

40% CONTENT 60% MARKETING

DWA LATA BLOGOWANIA

BE EVERYWHERE! §  Blog – your home base §  YouTube §  Podcast §  Social Media

–  Facebook, Twitter, LinkedIn, Google+

§  Traditional Media §  Conferences

42%

21%

14%

13%

8% 2% Organic search

Direct

Email

Referral

Social

Other

TRAFFIC SOURCES: 6 MONTHS

DOES MEDIA BRING TRAFFIC?

NEWSLETTER STATS

May 2013: 1192

subscribers

July 2013: 2660

subscribers

FACEBOOK FANPAGE STATS

June 2013: 1744 likes

June 2014: 20 553 likes

TIPS & TRICKS §  Custom-written newsletter

with a personal touch §  Several social media

messages §  E-mail autoresponder with

„best articles” links §  „A year ago on my blog…” §  Wykop.pl

PICTURE MATTERS!

TRACK & ENGAGE! §  Check who is linking to you

–  Trackbacks –  Google Analytics –  Clicky.com –  Google Alerts

§  Check who is talking about you –  SentiOne.pl –  SoTrender.pl

§  Engage §  Give back! Promote other good

content

HOW TO BUILD / GAIN TRUST? §  Full financial transparency

–  Spending reports –  Income reports –  My net worth

§  “Write Epic Shit!” - Corbett Barr J §  Be human – showing not only “ups” but also “downs”! §  Direct and open communication §  Every email is important!

Social proof

SOCIAL PROOF §  „Chicken and the egg” problem

–  First comments –  People read… when they see

others are reading

§  Trust is built thanks to: –  Your face –  User comments and opinions –  Other bloggers linking to you –  Media –  Contracts and references

SOCIAL PROOF §  Ask for opinions and use them

–  Show surveys results –  Show your human face and gently disagree

§  Promote your commenters and thank them for feedback

§  Make shareable content –  They share when it makes them smarter

looking and better –  Ask them to share –  Make it easy! – ready to use tweets

MOJA STRATEGIA

JAK ROZUMIEM SOCIAL MEDIA §  Media społecznościowe wzmacniają przekaz

–  Świetny przekaz = fani Cię uskrzydlą i poniosą daleko –  Przekaz do dupy = mleko się rozleje…

§  Czytelnicy i fani są inteligentni §  Wierzę, że ludzie są dobrzy i szukają normalności §  Traktuję dialog w SM jak rozmowę twarzą w twarz §  Uważam, że świadczą o mnie czyny a nie słowa

CASE STUDY 1

REKLAMA FB §  1838 kliknięć §  3,16% założyło lokatę §  58 lokat §  Przychód: 58 * 60 zł =

3480 zł §  Koszt: 1265,64 zł §  Stopa zwrotu inwestycji

= 275% J

CASE STUDY 2

BLOG MA MOC! §  3346 lokat §  200 875 zł przychodu

(potencjalnie) §  3 statusy w social media §  Statystyki:

–  57 715 odsłony –  Konwersja 5,8%! –  Od 3,3 mln zł do 16,5

mln kapitału dla banku

Moc skutków ubocznych

PODCAST THE POWER OF A

2007

December 2007

2008

3 years of struggle

2009… 2012 §  Link do historii na

blogu – z wózka do maratonu

September 2012

@PatFlynn

http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/

http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/

My story is ALIVE

Pat Flynn & CreativeLive

§  Paweł Krzos –  Reader of my blog!

§  He started running on the 20th of July 2013 and listened to my podcast!

§  At the end of September he completed the marathon in 4:11:56

§  „Michal, I was able to do it thanks to your inspiration…”

My story is ALIVE

PatFlynn

Summary §  Content is king! – your content

determines how you will be perceived. You have 100% control over it! But…

§  Marketing is queen! – even the best content can be unnoticed if you won’t let the world know about it

§  Be yourself and follow your heart – that’s your key differentiator

§  Connect with inspiring people §  Catch the wave and open up

for side effects!

„Passion makes

hard work meaningful”

Michał Szafrański

JESTEM AMATOREM

Pytania?