Be Everywhere - czyli jak wykorzystuję social media (i nie tylko) do promocji bloga
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Moja prezentacja na Aula Polska w dniu 26 czerwca 2014 r.
Transcript of Be Everywhere - czyli jak wykorzystuję social media (i nie tylko) do promocji bloga
JESTEM AMATOREM
Michał Szafrański § Gabi’s husband and father of two § Already over 40 § Blogging about personal finance
and money saving at http://JakOszczedzacPieniadze.pl
§ Former journalist and Business Development Director in IT
Why am I
here?
§ 120 000 UU / month § 20 539 fans on Facebook § 17 975 e-mail subscribers § 1052 RSS readers § 185 blog posts § 15 145 comments (average 80) § Over 470 comments on the
most popular post § 29 podcast episodes
§ daadasdad
DWA LATA BLOGOWANIA
HOW TO GET TRAFFIC
40% CONTENT CREATION 60% MARKETING
§ Most media doesn’t belong to us – Google – Facebook, Twitter, G+ – RSS
§ Mailing list! § Reply to emails § Comment on other blogs § Guest posting
40% CONTENT 60% MARKETING
DWA LATA BLOGOWANIA
BE EVERYWHERE! § Blog – your home base § YouTube § Podcast § Social Media
– Facebook, Twitter, LinkedIn, Google+
§ Traditional Media § Conferences
42%
21%
14%
13%
8% 2% Organic search
Direct
Referral
Social
Other
TRAFFIC SOURCES: 6 MONTHS
DOES MEDIA BRING TRAFFIC?
NEWSLETTER STATS
May 2013: 1192
subscribers
July 2013: 2660
subscribers
FACEBOOK FANPAGE STATS
June 2013: 1744 likes
June 2014: 20 553 likes
TIPS & TRICKS § Custom-written newsletter
with a personal touch § Several social media
messages § E-mail autoresponder with
„best articles” links § „A year ago on my blog…” § Wykop.pl
PICTURE MATTERS!
TRACK & ENGAGE! § Check who is linking to you
– Trackbacks – Google Analytics – Clicky.com – Google Alerts
§ Check who is talking about you – SentiOne.pl – SoTrender.pl
§ Engage § Give back! Promote other good
content
HOW TO BUILD / GAIN TRUST? § Full financial transparency
– Spending reports – Income reports – My net worth
§ “Write Epic Shit!” - Corbett Barr J § Be human – showing not only “ups” but also “downs”! § Direct and open communication § Every email is important!
Social proof
SOCIAL PROOF § „Chicken and the egg” problem
– First comments – People read… when they see
others are reading
§ Trust is built thanks to: – Your face – User comments and opinions – Other bloggers linking to you – Media – Contracts and references
SOCIAL PROOF § Ask for opinions and use them
– Show surveys results – Show your human face and gently disagree
§ Promote your commenters and thank them for feedback
§ Make shareable content – They share when it makes them smarter
looking and better – Ask them to share – Make it easy! – ready to use tweets
MOJA STRATEGIA
JAK ROZUMIEM SOCIAL MEDIA § Media społecznościowe wzmacniają przekaz
– Świetny przekaz = fani Cię uskrzydlą i poniosą daleko – Przekaz do dupy = mleko się rozleje…
§ Czytelnicy i fani są inteligentni § Wierzę, że ludzie są dobrzy i szukają normalności § Traktuję dialog w SM jak rozmowę twarzą w twarz § Uważam, że świadczą o mnie czyny a nie słowa
CASE STUDY 1
REKLAMA FB § 1838 kliknięć § 3,16% założyło lokatę § 58 lokat § Przychód: 58 * 60 zł =
3480 zł § Koszt: 1265,64 zł § Stopa zwrotu inwestycji
= 275% J
CASE STUDY 2
BLOG MA MOC! § 3346 lokat § 200 875 zł przychodu
(potencjalnie) § 3 statusy w social media § Statystyki:
– 57 715 odsłony – Konwersja 5,8%! – Od 3,3 mln zł do 16,5
mln kapitału dla banku
Moc skutków ubocznych
PODCAST THE POWER OF A
2007
December 2007
2008
3 years of struggle
2009… 2012 § Link do historii na
blogu – z wózka do maratonu
September 2012
@PatFlynn
http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/
http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/
My story is ALIVE
Pat Flynn & CreativeLive
§ Paweł Krzos – Reader of my blog!
§ He started running on the 20th of July 2013 and listened to my podcast!
§ At the end of September he completed the marathon in 4:11:56
§ „Michal, I was able to do it thanks to your inspiration…”
My story is ALIVE
PatFlynn
Summary § Content is king! – your content
determines how you will be perceived. You have 100% control over it! But…
§ Marketing is queen! – even the best content can be unnoticed if you won’t let the world know about it
§ Be yourself and follow your heart – that’s your key differentiator
§ Connect with inspiring people § Catch the wave and open up
for side effects!
„Passion makes
hard work meaningful”
Michał Szafrański
JESTEM AMATOREM
Pytania?
