Planiranje i kreiranje bloga
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Transcript of Planiranje i kreiranje bloga
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Planiranje i kreiranje bloga
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“Blog” vs
“Sajt” vs
“Portal”
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Pitanje: Šta želimo da postignemo?
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Da li nam uopšte treba sajt?
Možda je dovoljna Fan stranica na Fejsu za početak?
Kakav tip sajta nam treba? Blog? Jedna jedina stranica?
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Ne preterivati!“Imaću na sajtu i forum i blog i chat i sve što postoji”
Samo zato što je nešto lako napraviti ne znači da to treba i napraviti.
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Landing page vs.Home page
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CMSSistem za ažuriranje sajta (Content management system)
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Gotovi šabloni za sajtove
Theme ForestWoothemesTemplate Monster
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Web dizajn
KontrastPonavljanjePoravnjanjeIzdvojenost
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Kreiranje imena
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Brand fadeout
www.vesti.rswww.srbijanet.rswww.netvesti.rs
www.vesti-online.comwww.netsrbija.comwww.svevesti.com
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Copywriting na sajtu
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Svaka reč na sajtu treba da bude
humanizovana i antikompjuterska
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Pravila i preporuke pisanja za Web
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Ljudi na webu ne čitaju, oni skeniraju
Osnovno pravilo pisanja za web
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SEOSearch Engine Optimization
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On site
Off site
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1. Istraživanje tržišta i ključnih reči (koju reč ili više reči uopšte gađamo?)
2. Optimizacija sajta
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Naslov / Title tag
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Analiza ključnih reči
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Analiza konkurencije
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Ime domena
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Povećanje vidljivosti našeg sajta među rezultatima
pretrage
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Napravite pojedinačne stranice za ostale bitne
ključne reči
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Zašto treba blogovati: Long tail fraze
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Što više linkova sa što kredibilnijih sajtova
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Pravilno pisanje linkova
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Dragi moji čitaoci, preporučio bih vam odličnog veterinara koji je previo nogu mom džukcu. Pogledajte sve o njemu ovde.
Preporuka za sve kojima je potreban veterinar na Novom Beogradu
Dragi moji čitaoci, preporučio bih vam odličnog veterinara koji je previo nogu mom džukcu: Veterinar Novi Beograd.
Preporuka za sve kojima je potreban veterinar na Novom Beogradu.
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Koji sajt je Zdravko Čolić?
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Najveća tajna:Kvalitetan sadržaj
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Vođenje profila na društvenim medijima
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sd
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sd
“Već sat vremena čekam da se čekiram. Nijedan hotel u Vegasu nije vredan toga.” Dave Kerpen postovao na Twitter
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Aria ima profil na Tviteru, ali nisu odgovorili. Odgovorio je hotel “Rio”.
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OČEKIVAN ODGOVOR BIO BI:
Dođite kod nas, ovde nije red.
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UMESTO TOGA, ODGOVOR JE BIO:
“Žao nam je zbog lošeg iskustva, Dejv. Nadamo se da će ti ostatak vremena u Vegasu proteći OK.”
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EmpatijaEmpatija
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Društveni mediji su kao Društveni mediji su kao jedan veliki koktel parti.jedan veliki koktel parti.
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Ne želite da budete onaj lik koji smara pričama o svojim poslovima i uvaljuje vizit karte.
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Možete da utičete na title, description, image
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Velike slike
Storytelling
Mitovi
Zapaljive teme
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