PRESENTED BY:

1.RAHUL GUPTA2.PRATIK GOSWAMI

3.SACHIN DONDE

ATL , BTL And TTL “MARKETING

ACTIVITIES”

What Exactly is ATL, BTL And TTL Marketing Activities……????????

INTRODUCTION:

Meaning

Examples

Pro / Cons

I. ATL ( Above The Line)

Meaning

Examples

Pro / Cons

2. BTL( BelowThe Line)

video

Definition

Meaning

Examples

3.TTL ( Through The Line)

video

Video

Integrated Communication Approach

DOMINOS

CASE STUDY