Atl, btl, ttl
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PRESENTED BY : 1 . RAHUL GUPTA 2.PRATIK GOSWAMI 3.SACHIN DONDE ATL , BTL And TTL “MARKETING ACTIVITIES”
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Transcript of Atl, btl, ttl
PRESENTED BY:
1.RAHUL GUPTA2.PRATIK GOSWAMI
3.SACHIN DONDE
ATL , BTL And TTL “MARKETING
ACTIVITIES”
What Exactly is ATL, BTL And TTL Marketing Activities……????????
INTRODUCTION:
Meaning
Examples
Pro / Cons
I. ATL ( Above The Line)
Meaning
Examples
Pro / Cons
2. BTL( BelowThe Line)
video
Definition
Meaning
Examples
3.TTL ( Through The Line)
video
Video
Integrated Communication Approach
DOMINOS
CASE STUDY
