American Banker Conference Presentation June 2012: Harnessing mobile banking

Charles HerelDirector, Financial Services Product Marketing

charles.herel@kony.com+1.978.443.5826

Harnessing the Power of Mobile Financial Applications

AUTOMOTIVE/ENERGY

BANKING INSURANCE/BROKERAGE HEALTHCARE/PHARMA TRAVEL/HOSPITALITY

Kony provides Mobile Platform & Apps for:

Agenda

Mobile Market Growth Table Stakes for Mobile Banking

Leveraging the Device Feature Rich Content Stunning UX Multi-Channel

Power of Mobility Go to Market Approaches Q&A / Discussion

Personalization of Mobile DevicesMobile - the Channel of Choice

The Smart Phone has become an extension of the Individual

Mobile Banking is Table Stakes

• Growth is running at 20% per quarter now• Conservatively assumes grow slows by 1% each quarter

SmartPhone Usage

2012 Mobile Usage – Apps overtake webYet User still dictates the experience

Native Apps51%

Mobile Web49%

Source: KONY Hosting

23% iOS

Android

Windows

2011 Smartphone OS Share

Source: Gartner

11% 9%iOS

Android

Windows

2012 Smartphone OS Share

Source: Gartner

2012-2016 Worldwide Market Share F/C

Source: IDC, June 2012

4% iOS

Blackberry

Android

Tablet Share

Source: comScore

About Tablets….

Financial Services Uses

PFM Brokerage Wealth Customer facing

employees branch private bankers brokers/sales execs

How tablets are used

Consuming content Limited typing More interactive, gestures Longer sessions Higher net worth, so far Charts, Graphs, Tables Video

Mobile Chaos 2005 to 20112005 20072006 2009 20102008 2011

Source: Gartner

WAP 2.0 iPhone WebKit Mobile HTML5WebKit w/ JavascriptWAP 1.2

Android WebKit

9.1 9.2 9.3 9.4 9.5 Foundation OneFoundation

Two MeeGo

2.22.01.0 3.0 4.0 5.0

1.0 2.0 2.2 3.02.3

5.0 6.16.0 7.06.5 8.0

6.05.04.74.54.34.24.14.0 7.0

AppleiPad

SamsungGalaxy Tab

DellStreak

Windows CEWindows XP Embedded

BlackBerry PlayBookSamsung Gloria

Motorola StingrayCreative Ziio

Lenovo LePad

HTML 3 HTML 3.2

HTML 4Windows CE Flash, Ajax, CSS HTML 5

Dojo, jQuery, MochiKit, Prototype, YUICSS 3.0

Native Device Variations

iPad Calendar WidgetWindows MobileCalendar Widget

Blackberry Calendar Widget

Android Calendar Widget

iPhone Calendar Widget

Tab UI paradigm variations Interface: Touch v. Trackball v.

feature phone 5-way button Calendar/Date controls Localization support Text fields (RIM, Java ME)

Text fields (RIM, Java ME) Push notification Device orientation Multitasking support Development Language Device variations

(Hardware, OS, Carrier)

How successful will my mobile app be?

Device Coverage Promotion

Stunning Visual UX

Audience Size

Useful Functionality Trust

Customer Education Customer Notifications/Alerts Layered Security

Data encryption Privacy protection Mask account numbers Multi-factor authentication Automatic session expiration One-time Passwords Off-line access

“Right” strategy is driven by the use case

Building TrustFI Mobile Security Best Practices

The Banking Security Shift

User authentication

User & Transaction authentication

On-Boarding/Security/Push Notification

• Challenge Prompts to mitigate risk; Offline customers;

• Start the on-boarding process for new customers

• Use of Push to Notify Customers of Access from New Device

Enrollment Options

In-band Enrollment:Scenario: user is allowed to login with complete UserId and password, but once in has the option of activating the app for use with a Quick Account Access PIN.

Out-of-band Enrollment:User must be enrolled through a secondary means outside of the mobile. For example the user logs into PC Banking and request enrollment.

Enrollment Security:Enrollment might include the generation of an activation authorization code to be delivered to the end user OOB (Postal, email, SMS, Phone call).

Enrollment Example

OTP Integration for High Value Transactions

Building TrustAccount Access Notification – via Push / SMS

“mph laptop” logged into your Facebook account (Today @ at 7:54).

For Your Customers

Retail Banking Minimum Functionality

Balances & Histories (All) Check Images Transfers Bill Pay Branch / ATM Locators

Rates / FAQs / T&C’s Check Re-Order Add a Bill Check Deposits Multi-Lingual / Multi-currency

Remote Check DepositThink about the Process 1

Other Uses of the CameraAdd a Payee

Login and Authenticate

Photograph Bill

Bill is Paid

Select: Use Photo Bill Pay

Main Menu Select Pay Bill

Schedule thePayment

Expedite the Payment

New Payee Found Add the Payee

Add New Payee

Other Uses of the CameraBill Payment

Login and Authenticate

Photograph Bill

Bill is Paid

Select: Use Photo Bill Pay

Existing Payee Found Main Menu Select Pay Bill

Schedule PaymentExpedite the Payment

Camera / Customer Support Another Process Example – Under Duress

Customer Service

ATM/Branch/Location-based Services

Multi-Lingual Services

Customer Education

More Channels = More CustomersReach all your Customers

iPhone Native iPhone Mobile Web on HTML5 (SPA)

iPhone Hybrid App iPhone Wrapper App

Android Native Android Mobile Web on HTML5 (SPA)

Android Hybrid App

Android Wrapper App

Blackberry Native

iPad Native

Multi-ChannelMobile Web, iPhone, Android – all Pixel Perfect

P2P Payments – Integration w/Contacts

P2P – International Example

Mobile Data Visualization & AnalyticsHighly Engaging2D & 3D Charts on iPhone, iPad, Android, Android Tablet:

• Line, area, histogram, stacked bar chart

• Circular histogram, column chart, static bar chart

• Interactive charts

• Animations

Dashboards / Budgeting

Retail BrokerageAccounts, Research, Trading

Adoption driven by: Revenue needs High consumer trust Branchless strategy CEO focus on deepening

customer relationships ~12 month sales cycle

SourceForrester, 2011: Solving the Cross-Sell Imperative, Brad Strothkamp

Deepening the Customer RelationshipCross-selling New Products

What’s Next?Creating Mobile Conversations

What’s next? - Streamlined Application Process

Commercial BankingCash Management

Commercial BankingPayments & Approvals

Financial AdvisorsBYOD, Offline Sync, App Distribution

A native application to manage app consumption, available on all platforms

Enterprise App StoreEnd User Experience

Select andinstall app

Launchthe app

Once the app is installed,simply click to launch

Browse apps from Storecontainer and install an app

From Platform-centric to Multi-channel

Application X

BlackBerry OS

Android

Windows

Browser

Most Common Best Practice

Windows

Application

Windows

Application

Android

Application

Andriod iOS One per device

Source: Gartner

Mobile App Considerations

HTML5, Hybrid and Native - Support all your customersSelect a unified mobile app platform for the design, development & deployment of HTML5 & native apps and support what device your customers or employees use

Feature-Rich Apps with Stunning UXReduce your time to market and focus on reducing development cycles with apps are feature-complete, configurable & extensible

Configurable, Extensible Apps with Universal IntegrationApps built on the a Platform take advantage of open standards, open architecture and unlimited scope for expansion as your business expands

Comprehensive SLA Apps are protected from mobile chaos with the industry’s most aggressive SLA covering you for device & OS updates with rapid support

Services & Partners to Ensure Your SuccessFrom managed services/hosting to professional development, support and knowledge transfer, look for partners that can lock in successful mobile app development, deployment and management to ensure your mobile architecture is flexible, scalable and responsive to your business

Charles HerelDirector, Financial Services Product Marketing

charles.herel@kony.com+1.978.443.5826www.kony.com

Thank You!

American Banker Conference Presentation June 2012: Harnessing mobile banking

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Transcript of American Banker Conference Presentation June 2012: Harnessing mobile banking

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