American Banker Conference Presentation June 2012: Harnessing mobile banking

Charles HerelDirector, Financial Services Product Marketing

[email protected]+1.978.443.5826

Harnessing the Power of Mobile Financial Applications

2Copyright © 2012 Kony Solutions, Inc. 2

AUTOMOTIVE/ENERGY

BANKING INSURANCE/BROKERAGE HEALTHCARE/PHARMA TRAVEL/HOSPITALITY

Kony provides Mobile Platform & Apps for:


Agenda

Mobile Market Growth Table Stakes for Mobile Banking

Leveraging the Device Feature Rich Content Stunning UX Multi-Channel

Power of Mobility Go to Market Approaches Q&A / Discussion


Personalization of Mobile DevicesMobile - the Channel of Choice

The Smart Phone has become an extension of the Individual


Mobile Banking is Table Stakes

• Growth is running at 20% per quarter now• Conservatively assumes grow slows by 1% each quarter


SmartPhone Usage


2012 Mobile Usage – Apps overtake webYet User still dictates the experience

7

Native Apps51%

Mobile Web49%

Source: KONY Hosting


19%

13%

39%

6%

23% iOS

RIM

Android

Windows

Other

2011 Smartphone OS Share

Source: Gartner


19%

12%

49%

11% 9%iOS

RIM

Android

Windows

Other

2012 Smartphone OS Share

Source: Gartner


2012-2016 Worldwide Market Share F/C

Source: IDC, June 2012


60%

3%

33%

4% iOS

Blackberry

Android

Other

Tablet Share

Source: comScore


About Tablets….

Financial Services Uses

PFM Brokerage Wealth Customer facing

employees branch private bankers brokers/sales execs

How tablets are used

Consuming content Limited typing More interactive, gestures Longer sessions Higher net worth, so far Charts, Graphs, Tables Video

12


Tab

lets

Mo

bil

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per

atin

g S

yste

ms

Mo

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& T

rad

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Mobile Chaos 2005 to 20112005 20072006 2009 20102008 2011

Source: Gartner

WAP 2.0 iPhone WebKit Mobile HTML5WebKit w/ JavascriptWAP 1.2

Android WebKit

9.1 9.2 9.3 9.4 9.5 Foundation OneFoundation

Two MeeGo

2.22.01.0 3.0 4.0 5.0

1.0 2.0 2.2 3.02.3

5.0 6.16.0 7.06.5 8.0

6.05.04.74.54.34.24.14.0 7.0

AppleiPad

SamsungGalaxy Tab

DellStreak

Windows CEWindows XP Embedded

BlackBerry PlayBookSamsung Gloria

Motorola StingrayCreative Ziio

Lenovo LePad

HTML 3 HTML 3.2

HTML 4Windows CE Flash, Ajax, CSS HTML 5

Dojo, jQuery, MochiKit, Prototype, YUICSS 3.0

Copyright © 2011 Kony Solutions, Inc. 14

Native Device Variations

iPad Calendar WidgetWindows MobileCalendar Widget

Blackberry Calendar Widget

Android Calendar Widget

iPhone Calendar Widget

Tab UI paradigm variations Interface: Touch v. Trackball v.

feature phone 5-way button Calendar/Date controls Localization support Text fields (RIM, Java ME)

Text fields (RIM, Java ME) Push notification Device orientation Multitasking support Development Language Device variations

(Hardware, OS, Carrier)


How successful will my mobile app be?

Device Coverage Promotion

Stunning Visual UX

Audience Size

Useful Functionality Trust

Copyright © 2011 Kony Solutions, Inc.

Customer Education Customer Notifications/Alerts Layered Security

Data encryption Privacy protection Mask account numbers Multi-factor authentication Automatic session expiration One-time Passwords Off-line access

“Right” strategy is driven by the use case

Building TrustFI Mobile Security Best Practices

17Copyright © 2011 Kony Solutions, Inc.

The Banking Security Shift

User authentication

User & Transaction authentication


On-Boarding/Security/Push Notification

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• Challenge Prompts to mitigate risk; Offline customers;

• Start the on-boarding process for new customers

• Use of Push to Notify Customers of Access from New Device


Enrollment Options

1919

In-band Enrollment:Scenario: user is allowed to login with complete UserId and password, but once in has the option of activating the app for use with a Quick Account Access PIN.

Out-of-band Enrollment:User must be enrolled through a secondary means outside of the mobile. For example the user logs into PC Banking and request enrollment.

Enrollment Security:Enrollment might include the generation of an activation authorization code to be delivered to the end user OOB (Postal, email, SMS, Phone call).


Enrollment Example

2020

21Copyright © 2011 Kony Solutions, Inc.

OTP Integration for High Value Transactions


Building TrustAccount Access Notification – via Push / SMS

“mph laptop” logged into your Facebook account (Today @ at 7:54).


For Your Customers

23


Retail Banking Minimum Functionality

Balances & Histories (All) Check Images Transfers Bill Pay Branch / ATM Locators

Rates / FAQs / T&C’s Check Re-Order Add a Bill Check Deposits Multi-Lingual / Multi-currency


Remote Check DepositThink about the Process 1

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26



27



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Other Uses of the CameraAdd a Payee

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Login and Authenticate

Photograph Bill

Bill is Paid

Select: Use Photo Bill Pay

Main Menu Select Pay Bill

Schedule thePayment

Expedite the Payment

OR

New Payee Found Add the Payee

Add New Payee


Other Uses of the CameraBill Payment

30

Login and Authenticate

Photograph Bill

Bill is Paid

Select: Use Photo Bill Pay

Existing Payee Found Main Menu Select Pay Bill

Schedule PaymentExpedite the Payment

OR


Camera / Customer Support Another Process Example – Under Duress

31


Customer Service

32


ATM/Branch/Location-based Services

33


ATM/Branch/Location-based Services

34


Multi-Lingual Services

35


Customer Education

36


More Channels = More CustomersReach all your Customers

37

iPhone Native iPhone Mobile Web on HTML5 (SPA)

iPhone Hybrid App iPhone Wrapper App

Android Native Android Mobile Web on HTML5 (SPA)

Android Hybrid App

Android Wrapper App

Blackberry Native

iPad Native


Multi-ChannelMobile Web, iPhone, Android – all Pixel Perfect


P2P Payments – Integration w/Contacts

41Copyright © 2012 Kony Solutions, Inc. 41 41

Mobile Data Visualization & AnalyticsHighly Engaging2D & 3D Charts on iPhone, iPad, Android, Android Tablet:

• Line, area, histogram, stacked bar chart

• Circular histogram, column chart, static bar chart

• Interactive charts

• Animations


Dashboards / Budgeting

42


Retail BrokerageAccounts, Research, Trading

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Adoption driven by: Revenue needs High consumer trust Branchless strategy CEO focus on deepening

customer relationships ~12 month sales cycle

SourceForrester, 2011: Solving the Cross-Sell Imperative, Brad Strothkamp

Deepening the Customer RelationshipCross-selling New Products


What’s Next?Creating Mobile Conversations


What’s next? - Streamlined Application Process


Commercial BankingCash Management


Commercial BankingPayments & Approvals


Financial AdvisorsBYOD, Offline Sync, App Distribution

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A native application to manage app consumption, available on all platforms

Enterprise App StoreEnd User Experience

Select andinstall app

Launchthe app

Once the app is installed,simply click to launch

Browse apps from Storecontainer and install an app

Copyright © 2011 Kony Solutions, Inc. 51

From Platform-centric to Multi-channel

Application X

BlackBerry OS

Android

iOS

Windows

OS X

Browser

Most Common Best Practice

Windows

Application

X

Windows

Application

X

Android

Application

X

iOS

Application

X

Etc.

Andriod iOS One per device

Source: Gartner


Mobile App Considerations

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HTML5, Hybrid and Native - Support all your customersSelect a unified mobile app platform for the design, development & deployment of HTML5 & native apps and support what device your customers or employees use

Feature-Rich Apps with Stunning UXReduce your time to market and focus on reducing development cycles with apps are feature-complete, configurable & extensible

Configurable, Extensible Apps with Universal IntegrationApps built on the a Platform take advantage of open standards, open architecture and unlimited scope for expansion as your business expands

Comprehensive SLA Apps are protected from mobile chaos with the industry’s most aggressive SLA covering you for device & OS updates with rapid support

Services & Partners to Ensure Your SuccessFrom managed services/hosting to professional development, support and knowledge transfer, look for partners that can lock in successful mobile app development, deployment and management to ensure your mobile architecture is flexible, scalable and responsive to your business

American Banker Conference Presentation June 2012: Harnessing mobile banking

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Transcript of American Banker Conference Presentation June 2012: Harnessing mobile banking