5 common storytellingMISTAKES

Alex Barrera (@abarrera)alex@press42.com

5 common storytellingMISTAKES

How to stop boring Robin

Storytelling is the new black

Everybody thinks

they are Steve Jobs

Maybe some...

You are NOT one of them

NO seriously...

And one more thing... NO

You are a start-up!

And a geek...

Yes����������� ������������������  you����������� ������������������  are...

I know you want to be Jobs

Lets avoid becoming Ballmer

Are we clear?

NO Ballmer

WHAT!!?

KTHXS

MISTAKE #1

Facts aren’t a story

THAT is soHOT

THAT is soHOT

</sarcasm>

MISTAKE #2

WHAT?!

WTF?!

Reason for a story

MISTAKE #3

Magaracor

Lakat?

MISTAKE #4

The interesting piece of wood

Unless you’re bohemian

Or French...

Has to have a protagonist

MISTAKE #5

Don’t Gollumnize your story

Use storyboards

Takes time

Not just a sequence of words

Writing it, is easy

RECAP

MISTAKE #1

MISTAKE #2

MISTAKE #3

MISTAKE #4

MISTAKE #5

Myprecioussssss

THANKS!

Alex Barrera (@abarrera)alex@press42.com