10 Lessons Learned Creating High Quality Educational Video Content

Mark GravelineMultimedia Systems Architect, Babson College

How Do I…• Start?• Get Buy-In?• Do More with Less?• Engage Students?• Scale?

Why did we start?• Improve the learning experience• Respond to student demand• Strengthen school’s brand

Where We Were

Where We Are Now

Key Statistics• Started in Spring 2011• Over 1,500 video assets• Nearly 50,000 plays• Over 95,000 minutes viewed• Last year increased production by 300% (328

videos in 2011, 1,026 in 2012)

Where We’re Going

1. Start (Do it!)

2. Start Simple

3. Find a Champion

4. Lead by Example

5. Plan

6. Re-Use & Re-Purpose

7. Keep it Short

Duration: 9 minutes in 8 “chapters”Play-through: 82%

Duration: 34 continuous minutes Play-through: 31%

Duration: 23 continuous minutes Play-through: 18%

http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition/

8. Tell Stories

Duarte, Nancy. Resonate: Present Visual Stories That Transform Audiences. Hoboken, NJ: Wiley, 2010. Print.

9. Measure & Track

10. Empower Others

108 scheduled appointments172 recorded drop-ins

Resources• Lynda.com– Screencasting with the Mac– Fundamentals of Video: Cameras and Shooting

• CreativeCOW.net

Three Key Takeaways• It’s easy and fun to start• Keep it short• Save time by planning ahead

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