10 Lessons Learned: Making Educational Video Engaging
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10 Lessons Learned Creating High Quality Educational Video Content Mark Graveline Multimedia Systems Architect, Babson College
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From the Kaltura Education Video Summit 2013 – "Babson College's Mark Graveline shares 10 lessons Babson has learned along their journey of building the capability to produce high-quality video content in-house. Since implementing Kaltura in Spring 2011, Babson now has over 1,500 video assets, 50,000 plays, 95,000 minutes viewed, and increased production by 300% last year. Mr. Graveline shares tips on how to yield results as successful as Babson's."
Transcript of 10 Lessons Learned: Making Educational Video Engaging
10 Lessons Learned Creating High Quality Educational Video Content
Mark GravelineMultimedia Systems Architect, Babson College
How Do I…• Start?• Get Buy-In?• Do More with Less?• Engage Students?• Scale?
Why did we start?• Improve the learning experience• Respond to student demand• Strengthen school’s brand
Where We Were
Where We Are Now
Key Statistics• Started in Spring 2011• Over 1,500 video assets• Nearly 50,000 plays• Over 95,000 minutes viewed• Last year increased production by 300% (328
videos in 2011, 1,026 in 2012)
Where We’re Going
1. Start (Do it!)
2. Start Simple
3. Find a Champion
4. Lead by Example
5. Plan
6. Re-Use & Re-Purpose
7. Keep it Short
Duration: 9 minutes in 8 “chapters”Play-through: 82%
Duration: 34 continuous minutes Play-through: 31%
Duration: 23 continuous minutes Play-through: 18%
http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition/
8. Tell Stories
Duarte, Nancy. Resonate: Present Visual Stories That Transform Audiences. Hoboken, NJ: Wiley, 2010. Print.
9. Measure & Track
10. Empower Others
108 scheduled appointments172 recorded drop-ins
Resources• Lynda.com– Screencasting with the Mac– Fundamentals of Video: Cameras and Shooting
• CreativeCOW.net
Three Key Takeaways• It’s easy and fun to start• Keep it short• Save time by planning ahead
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