Impact of New Media on Online Economy

16th March 2016

Srinakharinwirot UniversityCollege of Social Communication Innovation

Guest Speaker: Thotsaphon Maytheetanpongwanit

Thotsaphon MaytheetanpongwanitHead of Payment Products

Paysbuy Co., Ltd.

Educations :• NIDA Business School (MBA)• Chulalongkorn University (MMM)

Experiences :

• Special lecturer at University of the Thai Chamber of Commerce (Digital Marketing & e-Commerce)

• Guest Speaker for Public events and many University

• dtac | online store (eCommerce Marketing Manager)• Design Online campaign and launch festive campaign for dtac | online store

to growth more than 200% on 2013-2014• Interesting success campaigns: dtac April Fools Days get mentioned from a newspaper

which is one of the most interesting campaign in 2014 Valentine’s Sweet Deal – Using new media to get the best of sale conversions for iPhone 5c

• T.G.I.F. – Every Fridays flash deal to boost up sales revenues and sold out within few minutes

• dtac (Marketing Manager)• Ownerships for all of Apple products (iPhone & iPad)• Interesting success campaigns: iPhone UP Size buy iPhone6 get iPhone6 Plus, Buy 16GB get 64GB • Up look and refreshment campaign Mobile SWAP to “iPhone Trade-in”

Be the first mover of mobile operator which let customer trade-in fastest and easiest does not require any accessories, headsets, charger, and box by given trade-in price similar to MBK• Pre-Booking and Official Launch iPhone 6s in Thailand

• Intel (Bangalore, India) • 1 of 10 Thai who qualified and get selected from Intel to work at the biggest development center of Intel

Marketing Campaign

Traditional Media

Media

New Media and Communications

Company Goal

New Media

IMC

Impact of New Media

Traditional ways to create traffics to website

Impact of New Media

Most Effective ways to create traffics to website

Impact of New Media

http://visioncritical.com

http://visioncritical.com

Omni-Channel

All channels, providing the same products and services so that customers can fully experience the brand regardless of their chosen method of shopping or browsing.

Sales Avenues

http://dalpayblog.com/

Promote by New Media Only

Promote Campaign via LINE

www.dtac.co.thCrash!!!

iPhone6 Free One Step Upgrade

Get free Media and social buzz from top tech-website,

Smartphone community and Bloggers

iPhone6 Free One Step Upgrade

iPhone6 Free One Step Upgrade

iPhone6 Free One Step Upgrade

iPhone6 Free One Step Upgrade

iPhone6 Free One Step Upgrade

iPhone6 Free One Step Upgrade

iPhone6 Free One Step Upgrade

iPhone Trade-in

iPhone Trade-in

O2O

O2O

Introduction to e-Commerce

Social e-Commerce

Thailand (IG)

m-Commerce

Mobile First Concept

Technology and Purchasing Experience

Online ROI

New Media Make a Higher Conversion Rates

Thank you

AjarnThot@gmail.com