Post on 05-Jan-2016
description
Studies in Project and Marketing
Why?
OEMODMOEMODM OBMODM
OBMOEM-1
OBMOEM-2http://cm.nsysu.edu.tw/~jhuang/OT2000/n61.ppt#4
OBM1MIT
(2006)$9.95$2$1$0.65$0.35
(brand)
brandr
(American Marketing AssociationAMA) (Name) (Term) (Sign) (Symbol) (Design)
(product)()(brand)
(brand name)Citebank()Sony()American Express()(brand mark)Playboy()Disney()
(trademark)
Philip Kotler
HTC1047.56Acer563.74Asus475.71TrendMicro353.49MasterKong345.85Want-Want214.78Giant97.91Maxxis97.41Synnex92.08Advantech69.998563.53D-Link58.30Merida54.29Transcend42.30CyberLink40.70Zyxel40.56Delta40.53Uni-president39.75Johnson39.71KGI28.83()
Keller6:
1.2.3.4.5.6.
CIS (Corporate Identity System ) CIS
CISCIS
CISCIS
:
11-3
CIS1967
P&G
()()
198540020(blind test)
52%
**