SUSTAINABILITY& Innovation
Less than 10 years ago…
“…being ‘sustainable’ does not help us sell more products!”
Foto: WEBHAMSTER CC
SUSTAINABILITY
“…this ‘green’ thing is just at temporary phenomenon”
“…legisla;on on sustainability is distor;onary!”
“…suatainability dosn’t mean anything to us as ‘;er-‐2’ supplyer!”
Foto: pasukaru76 CC
Less than 5 years ago…
SUSTAINABILITY
Less than 2 years ago…
SUSTAINABILITY
“…60 % of execu;ves believe climate change is strategically important! Less than one-‐third are actually doing anything substan;ve about it!” McKinsey & Co, 2008 / ethisphere.com
Phoyo: Flickr user: Moucha /CC
Wake up and smell the coffee!
Foto: BallisHk Coffee Boy CC
SUSTAINABILITY
Pic: Flickr user: InternaHonal Rivers / CC
SUSTAINABILITY
It is not going away!
Pic: Flickr user: InternaHonal Rivers / CC
SUSTAINABILITY
It forces companies to rethink and it brings new opportuniHes!
-‐ is shaping a new compeHHve environment.
SUSTAINABILITY
Photo by Flickr user ’vestman’
A force, driving innovaHon!
-‐ fundamantals
• Product – new products and services • Process – new ways of producHon • Procedure – new ways of doing business
INNOVATION
• Product – new products and services • Process – new ways of producHon • Procedure – new ways of doing business
-‐ in a sustainable context this is not different…!
SUSTAINABLE INNOVATION
”Five forces” of sustainable innovaHon:
SUSTAINABLE INNOVATION
Influence of legisla:on
• See opportuniHes – not limitaHons • Look ahead and be ready for stricter regulaHons
• Think broadly – different industries will be affected
Billede: P Møller CC
SUSTAINABLE INNOVATION
• PolluHon = Waste • Look ahead – not just back • Look at each step – step by step • Be ”disrupHve”
From value chain to Life Cycle Costs
SUSTAINABLE INNOVATION
Consider : • Customer needs
• Product life cycle • Product LCC impacts
Product design in a Sustainable context
SUSTAINABLE INNOVATION
New business models – new ways…
Consider : • ‘Out of the box’-‐thinking • The complete process
• Customer needs
• Partnerships
SUSTAINABLE INNOVATION
• Knowledge – to see possibiliHes • Know exisHng details • Ability to ‘connect the dots’ • Will to be able to take a step backwards
• Next-‐pracHce thinking
Strategy – plan the next move…
SUSTAINABLE INNOVATION
Pic: Flickr-‐user: kyle tsui / CC
SUSTAINABLE INNOVATION How to get ahead and succeed?
SUSTAINABLE INNOVATION
People…!
EssenHal points: • Top management involvement!
• Get the right people on board • MoHvate towards a new company abtude
Pic: Flickr user: otama
QUESTIONS
’ASK’Pic: Flickr user: otama
THANKS TO: Resources:
Flickr.com
McKinsey & Co ethisphere.com
CreaHve Commons
PresentaHon Magazine
Imperial College London
Harvard Business Review
Cases:
FedEx / Kinkos
60BAG.com
Mercedes
CocaCola
Grundfos IBM
Vw
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