SUSTAINABILITY& Innovation

     Less  than  10  years  ago…  

“…being  ‘sustainable’  does  not  help  us  sell  more  products!”  

Foto:  WEBHAMSTER  CC  

SUSTAINABILITY

“…this  ‘green’  thing  is  just  at  temporary  phenomenon”  

“…legisla;on  on  sustainability  is  distor;onary!”  

“…suatainability  dosn’t  mean  anything  to  us  as  ‘;er-­‐2’  supplyer!”  

Foto:  pasukaru76  CC  

   Less  than  5  years  ago…  

SUSTAINABILITY

   Less  than  2  years  ago…  

SUSTAINABILITY

“…60  %  of  execu;ves  believe  climate  change  is  strategically  important!    Less  than  one-­‐third  are  actually  doing  anything  substan;ve  about  it!”    McKinsey  &  Co,  2008  /  ethisphere.com  

Phoyo:  Flickr  user:  Moucha  /CC  

Wake  up  and  smell  the  coffee!  

 Foto:  BallisHk  Coffee  Boy  CC  

SUSTAINABILITY

Pic:  Flickr  user:  InternaHonal  Rivers  /  CC  

SUSTAINABILITY

It  is  not  going  away!  

Pic:  Flickr  user:  InternaHonal  Rivers  /  CC  

SUSTAINABILITY

 It  forces  companies  to  rethink  and  it  brings      new  opportuniHes!  

-­‐   is  shaping  a  new  compeHHve  environment.    

SUSTAINABILITY

Photo  by  Flickr  user  ’vestman’  

A  force,  driving  innovaHon!  

-­‐  fundamantals  

•  Product  –  new  products  and  services  •  Process  –  new  ways  of  producHon    •  Procedure  –  new  ways  of  doing  business  

INNOVATION

•  Product  –  new  products  and  services  •  Process  –  new  ways  of  producHon    •  Procedure  –  new  ways  of  doing  business  

-­‐  in  a  sustainable  context  this  is  not  different…!  

SUSTAINABLE INNOVATION

”Five  forces”  of  sustainable  innovaHon:  

SUSTAINABLE INNOVATION

Influence  of    legisla:on  

•  See  opportuniHes  –    not  limitaHons  •  Look  ahead  and  be  ready  for  stricter  regulaHons  

•  Think  broadly  –  different  industries  will  be  affected  

Billede:  P  Møller  CC  

SUSTAINABLE INNOVATION

•  PolluHon  =  Waste    •  Look  ahead  –  not  just  back    •  Look  at  each  step  –  step  by  step  •  Be  ”disrupHve”  

From  value  chain  to  Life  Cycle  Costs  

SUSTAINABLE INNOVATION

Consider  :  •  Customer  needs  

•  Product  life  cycle  •  Product  LCC  impacts    

Product  design  in  a  Sustainable  context  

SUSTAINABLE INNOVATION

New  business  models  –  new  ways…  

Consider  :  •  ‘Out  of  the  box’-­‐thinking  •   The  complete  process  

•   Customer  needs  

•   Partnerships  

SUSTAINABLE INNOVATION

•  Knowledge  –  to  see  possibiliHes  •  Know  exisHng  details  •  Ability  to  ‘connect  the  dots’  • Will  to  be  able  to  take  a  step  backwards  

•  Next-­‐pracHce  thinking    

Strategy  –  plan  the  next  move…  

SUSTAINABLE INNOVATION

Pic:  Flickr-­‐user:  kyle  tsui  /  CC  

SUSTAINABLE INNOVATION How  to  get  ahead  and  succeed?  

SUSTAINABLE INNOVATION

People…!    

EssenHal  points:  •  Top  management  involvement!  

•  Get  the  right  people  on  board  •  MoHvate  towards  a  new  company  abtude    

Pic:  Flickr  user:  otama  

QUESTIONS

’ASK’Pic:  Flickr  user:  otama  

THANKS TO: Resources:  

Flickr.com  

McKinsey  &  Co  ethisphere.com  

CreaHve  Commons  

PresentaHon  Magazine    

Imperial  College  London  

Harvard  Business  Review  

Cases:    

FedEx  /  Kinkos    

60BAG.com  

Mercedes  

CocaCola  

Grundfos  IBM  

Vw