Risk Communication by Social Media in Korea29 June 2012
Ministry of Public Administration and Security
Seong Ju KANG([email protected])
2
Response for Japan Earthquakeo Awareness - Media including social media - Governmento Monitoring - Tzunami - Nuclear level and facilitieso Preparedness - Strengthening construction and maintenance criteria - Drillo Resilience - Help rescue - Reserve stockso Review of DRM - TF by the Prime Minister
• Send CBS text message in emergencies including heavy rain and snowstorm
• CBS is not a Mass Media. It Selects Specific Users • CBS for 4G will be implemented in 2012
Risk Alert Systems in South KoreaCellphone Broadcasting System
KMAMessage Genera-
tion
Other min-istries
Local GOV.Autonomy
Central Disaster Situation Center
DisasterEmer-gency
KMA: Korea Metrological Agency
Special Weather Condition
3 major Commercial Mobile Company
DisseminationRequest
• Currently installed in total 317 sites (240 sites for earthquake, 77 for usage with civil Defense purpose)
• Mainly installed in east and south coastal areas
Tsunami Warning System
Central Disaster Situation Center
Local Disaster Situation Center
Local warning broadcast System
Risk Alert Systems in South Korea
• Automated warning system based on the flash flood in mountainous area
• 1,708 Sites in 227 local governments
Flashflood warning system
[Water Level Cen-ter]
[Rainfall Center]
[Control Center]
[Observation Cen-ter]
[Alert Center]
Location of Each Sys-tem
Risk Alert Systems in South Korea
• Purpose– To disseminate the real time disaster situational in-
formation to public– To disseminate weather and other risk information to
public
• Background– Implemented by MOPAS and NEMA– Announced the development plan in Sept. 2011– Available in Android version (iphone version will be re-
leased in Jan.2012 • Functions
– Emergency and disaster information dissemination – 119 reporting function – Behavior procedures under the disasters and emer-
gencies – Shelter information and hospital , police station etc.
information
Development of Mobile Disaster & Safety Center (1)
<Main screen> <119 reporting screen>
The AppDevelopment of Mobile Disaster & Safety Center (2)
<Installed App><Log in screen><Disaster Information>
<Message Generation>
Disaster Situation Dissemination AppDevelopment of Mobile Disaster & Safety Center (3)
Apps for Smartphone by Government
<Safe guard App by the city of Seoul >
<Safe water leisure appBy NEMA>
<Fire reporting appBy National Forest Agency>
Apps for Smartphone by Private Sector
<when war occurs> <Other apps>
Blogs by Government
MOPAS and NEMA run the blogs for risk communication and public education
Provide valuable in-formation to public including emergency procedures, emer-gency kits, and disas-ter information
However, not much participation from public and this re-sults in one way communication
<NEMA Blog>
Risk Communication using Social Media in Korea
• Government is the main driving force in risk communication and disaster man-agement area using social media
• Current usage does not fully cultivate the web 2.0 features – One way communication : mainly providing risk and
disaster situational information to public – Mainly focused on warning and alert functions
• Using highly advanced information technology infrastructure
• Disseminate real time disaster situa-tional information using location-based GIS – Lessons learned from torrential rain accidents in
2011– Disseminate the risk areas information to public
based on the real time disaster situation– Send the real time disaster information to naviga-
tions in cars and mobiles device to not to approach the risk areas to public (Advancement of CBS, DMB and Apps)
– Focused on two way communications
Future Direction for Better Risk Communication using Social Media in Korea
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