Risk Communication by Social Media in Korea29 June 2012

Ministry of Public Administration and Security

Seong Ju KANG(sjkang@mopas.go.kr)

2

Response for Japan Earthquakeo Awareness - Media including social media - Governmento Monitoring - Tzunami - Nuclear level and facilitieso Preparedness - Strengthening construction and maintenance criteria - Drillo Resilience - Help rescue - Reserve stockso Review of DRM - TF by the Prime Minister

• Send CBS text message in emergencies including heavy rain and snowstorm

• CBS is not a Mass Media. It Selects Specific Users • CBS for 4G will be implemented in 2012

Risk Alert Systems in South KoreaCellphone Broadcasting System

KMAMessage Genera-

tion

Other min-istries

Local GOV.Autonomy

Central Disaster Situation Center

DisasterEmer-gency

KMA: Korea Metrological Agency

Special Weather Condition

3 major Commercial Mobile Company

DisseminationRequest

• Currently installed in total 317 sites (240 sites for earthquake, 77 for usage with civil Defense purpose)

• Mainly installed in east and south coastal areas

Tsunami Warning System

Central Disaster Situation Center

Local Disaster Situation Center

Local warning broadcast System

Risk Alert Systems in South Korea

• Automated warning system based on the flash flood in mountainous area

• 1,708 Sites in 227 local governments

Flashflood warning system

[Water Level Cen-ter]

[Rainfall Center]

[Control Center]

[Observation Cen-ter]

[Alert Center]

Location of Each Sys-tem

Risk Alert Systems in South Korea

• Purpose– To disseminate the real time disaster situational in-

formation to public– To disseminate weather and other risk information to

public

• Background– Implemented by MOPAS and NEMA– Announced the development plan in Sept. 2011– Available in Android version (iphone version will be re-

leased in Jan.2012 • Functions

– Emergency and disaster information dissemination – 119 reporting function – Behavior procedures under the disasters and emer-

gencies – Shelter information and hospital , police station etc.

information

Development of Mobile Disaster & Safety Center (1)

<Main screen> <119 reporting screen>

The AppDevelopment of Mobile Disaster & Safety Center (2)

<Installed App><Log in screen><Disaster Information>

<Message Generation>

Disaster Situation Dissemination AppDevelopment of Mobile Disaster & Safety Center (3)

Apps for Smartphone by Government

<Safe guard App by the city of Seoul >

<Safe water leisure appBy NEMA>

<Fire reporting appBy National Forest Agency>

Apps for Smartphone by Private Sector

<when war occurs> <Other apps>

Blogs by Government

MOPAS and NEMA run the blogs for risk communication and public education

Provide valuable in-formation to public including emergency procedures, emer-gency kits, and disas-ter information

However, not much participation from public and this re-sults in one way communication

<NEMA Blog>

Risk Communication using Social Media in Korea

• Government is the main driving force in risk communication and disaster man-agement area using social media

• Current usage does not fully cultivate the web 2.0 features – One way communication : mainly providing risk and

disaster situational information to public – Mainly focused on warning and alert functions

• Using highly advanced information technology infrastructure

• Disseminate real time disaster situa-tional information using location-based GIS – Lessons learned from torrential rain accidents in

2011– Disseminate the risk areas information to public

based on the real time disaster situation– Send the real time disaster information to naviga-

tions in cars and mobiles device to not to approach the risk areas to public (Advancement of CBS, DMB and Apps)

– Focused on two way communications

Future Direction for Better Risk Communication using Social Media in Korea