Processand creativity
“Don’t Fear Process”
“Fear shitty people making up the process” “Fear process making up for shitty people”
-Stefan SagmeisterDesigner/Artist/Banana Painter
“You can’t do great work if your house is not in order”
-Kim LaamaCreative Director, AKQA
Boulder Digital Works 2011
Clean Process = More Time = Better Creative
Processand culture
Technology• Hardware• Software• Ability/Expertise
People• Creativity• Personality• Attitude
Process• Communication Tools• Work Flow & meetings• Organization
People
Process
TechnologyCulture
• Creativity• Personality• Attitude
• Hardware• Software• Ability/Expertise
• Communication Tools• Work Flow & meetings• Organization
Processis user experience
TARGET: STATUS
A Google Doc IS A Website
You demand a better User Experience from a website.
How Many Clicks DOES It Take?
RWO
BUTLER
BRIEF RWOPRESO STATUS
ONE CLICK
TEAM WEBSITE
RWO
RWO
PRESO
STATUS
Creativity can’t be limited to the creative department.
...digital can’t be either.
Can We Create a Workflow UX?
Can We Put People One-Click away from what they need to do their job?
DEPARTMENTS WITH BAD UX = CREATIVE ENEMIES:
THEY KILL OUR PEOPLE’S TIME (AND SPIRIT)
Thanks