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22/1,000 /1,000 XX 11/10/10
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Rule No.1 : !
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(Flightcar) :
WHY? ( )-
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HOW? ( ).
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$1M .
WOW! ( )-2013 11
.- General Catalyst, Softbank, Airbnb
60 .- ,
, 2014 2~3 .
Rule No.1 : !
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Source: Platform Thinking
1. :!( )
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2. :!( )
3. :(Transaction) .
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Rule No.1 : !
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Rule No.1 : !
Y Combinator ,,
.
. Y Combinator Partner, Garry Tan -
, ’,
.-Paypal , Peter Thiel -
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.,
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Rule No.2 : !
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Rule No.2 : !
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Change.org: .
WHY? ( )- ?(13% )- ?- ?
HOW? ( ).
WOW! ( )- (Corrective Rape) :
. 1 10TFT . ----
.-2007 170 , 2012 1500
:
Rule No.2 : !
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.
.
. -Change.org CEO, Ben Rattray-
“Change.org .”
-Charitywater.org CEO, Scott Harrison-
Change.org: .
Rule No.2 : !
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,
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Rule No.3 : !
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.
1. .2. .3. .
. 1. ?2. .3. :
Rule No.3 : !
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Menlo Innovations: .
WHY? ( )- ?- , , ?
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HOW? ( ).
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WOW! ( )- ’ ‘Extreme Interviewing’- .-2001 : Inc.
’ .-360 5% : 2012 240
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Rule No.3 : !
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.
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, Ted Lavher-
, .
, .”
CEO, Rich Sheridan-
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CEO, - Rich Sheridan-
Menlo Innovations: .
Rule No.3 : !
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Rule No.4 : !
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.
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(Mark Zuckerberg)-
Rule No.4 : !
1. .2. . 3. .
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WHY? ( )?
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HOW? ( ).
, , , .’ F**KING .
WOW! ( )- 4,500 .- .- : 2012
.- 12,000 .
Dollar Shave Club: F**KING .
Rule No.4 : !
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. .
DIY(Do It Yourself).
-Stern Business School , Scott alloway-
1965.
direct, simple , 10 clear
. .
-USC Hank Wasiak-
Dollar Shave Club: F**KING ..
. . ?
-Dollar Shave Club Michael Dubin-
Rule No.4 : !
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Cloud Based Google Wallet
Watching Video
OUR BLADES ARE F**KING GREAT.#1. #2. : 1#3. : ‘Our Blades are F**KING great’#4. #5. #6. : BGM, ,
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Dollar Shave Club: F**KING .
Rule No.4 : !
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,
.(Word of Mouth)
.
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Rule No.5 : !
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.
#1: You .#2: Me . #3: US .
= 'BtoCtoC(BusinesstoConsumertoConsumer)' (Airbnb ) (FlightCar)
1) 100 2) 1,000
.
Rule No.5 : !
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WHY? ( )500 ?
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HOW? ( ), ,
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WOW! ( )- ’ 15 .- .- 500 .-2013 50 .
Warby Parker: .
Rule No.5 : !
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WarbyBarker.com:
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1. & .2. : , , .3. : , .
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Warby Parker: .
Rule No.5 : !
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Rule No.6 : !
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1. (Evernote)2. (Axcient) 3. .
Rule No.6 : !
.
1. .2. . 3. .
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WHY? ( )
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HOW? ( )
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WOW! ( )-2012 150
.
Verbalizeit : .
Rule No.6 : !
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Verbalizeit : .
Rule No.6 : !
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, .
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Rule No.7 : !
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Keep It Short & Simple- 2002 MBA -
KISS KISS Rule No.7 : !
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.
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Rule No.7 : !
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WHY? ( )-
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HOW? ( )
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WOW! ( )- ,
, 2011 .
Buzzcar: .
Rule No.7 : !
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(Flickr). . ,
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Buzzcar: .
Rule No.7 : !
OVERVIEW
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7Rules & Case