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Move The NeedleSocial Media For The Bottom Line
StrongMail Webinar
June 23, 2010
You Are One
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Happy Little Trees
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Photo: Courtesy SXCH.hu
Conversations Don’t Ring The Cash Register
Engagement Alone Doesn’t Sell More Stuff
Hold Hands, Sing “Kumbaya” All You Want, It Doesn’t …
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Eric Brown Urbane Apartments
“Did we rent more apartments?”
“Because if we didn’t, the practice of social media marketing is just a hobby.”
A recent conference call with a client talking about social media strategy
The end game for me is,
did we sell more stuff?
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Bazaarvoice CMOs Group Survey
What’s The ROI of Social Media?
Survey across industries
72% Didn’t attach revenue in 2009 but will in 2010
81% plan to link annual revenues to social media
85% predict a 5-15% impact on their bottom line this year
64% will increase social media budgets
Fastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE
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People still respond to advertising
“People” aren’t social media purists
Your customers and fans know you need to make money
“Remember - it’s not about selling, but helping people buy.” – Chris Heuer
Wiggly Wigglers
Indiana Spine Group
Corporate Blog
Direct Calls To Action As Part Of Site
Dell Outlet
Naked Pizza
Dollar General
Blatant Advertising
31,000+ Fans
Three recent posts:
93 Likes48 Comments
Aeropostale
372,000 Fans
Email Signup Prominent
Holiday Gift Guide:84 Comments
413 Likes
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Did you give something to your audiencethat enhances their life or online experience?
Did you get something from your audience that can make your business better?
Be Consumer-Centric
Participate
Provide Value
Build Relationships & Trust
Plan for success
Present clear calls to action
Offer opportunities at relevant times/locations
Know that value can also be your product or service
Establish Singular Goals
Set Measureable Objectives To Achieve Goals
Develop Targeted Strategies To Accomplish Objectives
Enumerate Tactics/Tasks To Deliver Strategies
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Thank You!Jason FallsPrincipal, Social Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
socialmediaexplorer.com/newsletter
Coming Soon
ExploringSocialMedia.com
Ryan DeutschVP of Emerging Media, StrongMail
Email: [email protected]
Twitter: @rdeutsch
Phone: 650.421.7124
Web: www.strongmail.com
strongmail.com/socialmedia
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