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Moving the Needle with Social Media
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Move The Needle Social Media For The Bottom Line StrongMail Webinar June 23, 2010
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This presentation accompanied the live webinar "Moving the Needle with Social Media" presented on June 23, 2010 by Jason Falls of the Social Media Explorer and Ryan Deutsch of StrongMail.The following is the description from the webinar, which is now archived here: http://www.strongmail.com/resources/webevents/webinars.php Engagement is only the first step in social media marketing. You eventually need to move from conversations to conversions – because engagement alone doesn't ring the cash register. Unless you are able to drive measurable, bottom-line benefits from social media, your organization's social media efforts are ultimately doomed to fail.In this on-demand webinar, social media marketing pioneer Jason Falls will show you how to drive your customers to act, convert and purchase without violating their trust. Learn proven strategies for leveraging popular social networks like Twitter and Facebook to increase sales, newsletter subscriptions and other key business objectives. Plus, get insight from detailed case studies and an extensive Q&A session.Key things you will learn:• How to set clear goals and measurable objectives for social media• Effective strategies based on your consumer's social needs• Tactics for motivating customers to act, convert and purchase• Case studies showcasing how to drive revenue and customer satisfaction• Tools for managing and measuring social media campaigns
Transcript of Moving the Needle with Social Media
Move The NeedleSocial Media For The Bottom Line
StrongMail Webinar
June 23, 2010
You Are One
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Happy Little Trees
Image: onesoulrebel_photo on Photobucket.com
Photo: Courtesy SXCH.hu
Conversations Don’t Ring The Cash Register
Engagement Alone Doesn’t Sell More Stuff
Hold Hands, Sing “Kumbaya” All You Want, It Doesn’t …
Image: Luminus on Shutterstock.com
Image: Luna Vandoorne on Shutterstock.com
Eric Brown Urbane Apartments
“Did we rent more apartments?”
“Because if we didn’t, the practice of social media marketing is just a hobby.”
A recent conference call with a client talking about social media strategy
The end game for me is,
did we sell more stuff?
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Image: Luminus on Shutterstock.com
Bazaarvoice CMOs Group Survey
What’s The ROI of Social Media?
Survey across industries
72% Didn’t attach revenue in 2009 but will in 2010
81% plan to link annual revenues to social media
85% predict a 5-15% impact on their bottom line this year
64% will increase social media budgets
Fastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE
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People still respond to advertising
“People” aren’t social media purists
Your customers and fans know you need to make money
“Remember - it’s not about selling, but helping people buy.” – Chris Heuer
Wiggly Wigglers
Indiana Spine Group
Corporate Blog
Direct Calls To Action As Part Of Site
Dell Outlet
Naked Pizza
Dollar General
Blatant Advertising
31,000+ Fans
Three recent posts:
93 Likes48 Comments
Aeropostale
372,000 Fans
Email Signup Prominent
Holiday Gift Guide:84 Comments
413 Likes
Image: Michael Heiber on Shutterstock.com
Image: Courtesy SXCH.hu
Did you give something to your audiencethat enhances their life or online experience?
Did you get something from your audience that can make your business better?
Be Consumer-Centric
Participate
Provide Value
Build Relationships & Trust
Plan for success
Present clear calls to action
Offer opportunities at relevant times/locations
Know that value can also be your product or service
Establish Singular Goals
Set Measureable Objectives To Achieve Goals
Develop Targeted Strategies To Accomplish Objectives
Enumerate Tactics/Tasks To Deliver Strategies
Image: Luminus on Shutterstock.com
Thank You!Jason FallsPrincipal, Social Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
socialmediaexplorer.com/newsletter
Coming Soon
ExploringSocialMedia.com
Ryan DeutschVP of Emerging Media, StrongMail
Email: [email protected]
Twitter: @rdeutsch
Phone: 650.421.7124
Web: www.strongmail.com
strongmail.com/socialmedia
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