Download - List Buku Kuliah Semester 5-2009

Transcript
Page 1: List Buku Kuliah Semester 5-2009

L i s t B u k u K u l i a h S e m e st e r 5S 1 B i s n i s P r a s e t i y a M u ly a

A n g k a ta n 2 0 0 9

BMJN 5302 – Organizational Design and Dynamics Daft, R.L., 2010. Understanding the Theory and Design of Organizations. 10 th ed. South-Western, Cengage Learning.

B M J N 5 4 0 2 – B u s i n e s s E t h i c s 1. Bertens, K., (2000). Pengantar Etika Bisnis. Yogyakarta: Kanisius.

2. Desjardins, Joseph (2011), An Introduction to Business Ethics, McGraw Hill

B M J N 5 4 0 4 – D e c i s i o n A n a l y s i s1. The New Rational Manager, Charles H. Kepner and Benjamin B. Tregoe, Princeton NJ

USA, 1981.

2. Decison Analysis for Management Judgment, Paul Goodwin and George Wright, John

Wiley, 2010

B M K T 5 3 0 3 – S e l l i n g i n B u s i n e s s

1. Futrell, Charles M, Fundamentals of Selling, 11th Edition, McGraw-Hill, 2009 (pakai edisi terbaru jika ada)

KONSENTRASI :

B O P R 5 3 0 2 – B u s i n e s s P r o c e s s I m p r o v e m e n t ( K o n s B u s i n e s s M a n a g e m e n t )Evans, R.E., “An Introduction to Six Sigma and Process Improvement, Thomson South

Western (2005)

BFIN5302 - F i n a n c i a l M a n a g e m e n t 2 ( K o n s F i n a n c e )1. Stephen A. Ross, Randolph W. Westerfield, and Bradford D. Jordan, Fundamentals of

Corporate Finance, 9th edition, McGraw-Hill International edition, 2010 (RWJ-F).2. Jonathan Berk, and Peter DeMarzo Corporate Finance, Pearson Addison Wesley, 2010.

(Berk).

B M K T - I n t e g r a t e d M a r k e t i n g C o m m u n i c a t i o n ( K o n s M a r k e t i n g )Clow, K.E. and D. Baack. Integrated Advertising, Promotion, and Marketing

Communications. Pearson Inc., Upper Saddle River, New Jersey, 2010 (4th ed.) (pakai edisi

terbaru jika ada)